Edexcel GCSE Business 9-1 1.1 Business activity -purpose of business enterprise and Customer Needs

Edexcel GCSE Business 9-1 1.1 Business activity The role/purpose of business enterprise and Customer needs

The role of business enterprise and the purpose of business activity:
• To produce goods or services
• To meet customer needs

Identifying and understanding customer needs:
• What customer needs are: price, quality, choice, convenience
The importance of identifying and understanding customers: generating sales, business survival
This resource has a power point presentations, handouts and data on small businesses setting up in the UK which can be laminated and used in the starter activity.
The ‘Business Enterprise’ power point lesson goes through the following:
• Starter activity using data on SME businesses – students will need to make calculations
• Students complete a task identifying what the business produces and the resources they might use.
• Challenges of selling a good v service
• Students then answer questions on a person looking to set a small business
• Activity- create a power point presentation on Gripit and its Business Activity- levelled questions
• Plenary- students look at 4 risk taking entrepreneurs and answer the questions on the handout
The ‘Customer needs ‘power point lesson goes through the following:
• Starter with key term definitions
• Activity with different business scenarios- how do they meet customer’s needs?
• Students go back and complete their Gripit power points
• Plenary using a chart students assess different customers needs
This is the follow-on lesson from my “1.1 Enterprise and Entrepreneurship- Calculated Risks
I give out handouts which students fill in rather than books which are attached but it can easily be adapted.