FULL LESSON: Market Research Methods (PPT, ASSESSMENT, DIRT SHEET)

FULL LESSON: Market Research Methods (PPT, ASSESSMENT, DIRT SHEET)

Ideal for GCSE, BTEC, Tec Award, and NCFE Business courses including OCR, AQA, EDEXCEL, WJEC.

Also suitable for Citizenship and PSHE lessons.

Complete lesson including:

• Starter activity
• 20-slide Ppt presentation including Key Words, Challenge questions/Extension activities for most able learners
• Opportunity to include a cereal ‘taste test’ in lesson
• Links to specific pages within the OCR GCSE (9-1) Business Textbook to enable students to do independent work (note: this is optional and not required)
• Student Assessment
• DIRT sheet to enable students to reflect on their assessment.

An off-the-shelf outstanding lesson covering:

• Primary Market Research types including Taste Tests, Focus Groups, and Questionnaires
• Secondary Market Research types including Census Data, Websites, and Newspapers
• Advantages and Disadvantages of different Market Research types
• Factors affecting choice of market research method
• Types of Data - Quantitative and Qualitative
• BONUS CONTENT: ‘Can you spot the logo’ activity

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