IB Business: CUEGIS Question Work Packet

The IB Business Management course places great emphasis on the six “CUEGIS” concepts: Change, Culture, Ethics, Globalization, Innovation, and Strategy. Accordingly, paper 2 of the official IB examination contains an entire section, section C, in which students must discuss two of the CUEGIS concepts with reference to an organization of their choice. The resulting essay represents a significant percentage of the student’s final IB grade for the course.

This resource is a multipage packet specifically designed as structured preparation for the CUEGIS question. It explains the nature of the CUEGIS task, then guides students through the choice of an appropriate organization (in my opinion, an unwise choice can be costly in terms of exam results).

It then suggests some basic search strategies to assist students in finding more information about their chosen organization. Last, there are several pages which students can use to make notes about the organization, organized according to the CUEGIS terms.

Suggested use: duplicate and pass out 1 copy of packet to each student. Guide them through the first page, then allow class time to choose an organization. I recommend discussing the choice with individual students. After making a choice (some teachers advocate preparing more than one organization but in my opinion this is an unwise use of limited study time), give them additional class time to make notes; perhaps 2-3 hours. Float to keep them on task.

At our school we use this resource in conjunction with Level7’s “50 CUEGIS essays” resource, which provides examples of well written essays and teaches the marking criteria in more detail.