Comprehensive lesson containing a full PowerPoint presentation and case studies included. The lesson outlines all the specification of 3.3.4 Making Marketing Decisions: Using the Marketing Mix for AQA A Level Business Studies.
This is lesson 1/9.
This lesson teaches the following content:
• Overview of the 7Ps (Product, Price, Place, Promotion, People, Process, Physical Evidence)
• Differentiation between Consumer & Industrial products
• Factors influencing the marketing mix
• Case studies: Bosch & Toyota
Key features of this lesson include:
• Recap questions with answers
• Activities for application of concepts
• Scaffolds for understanding sub-sections
• Real-world examples
• Editable slides with pre-formatting
• Updated to the latest specification
**Free sample
If you’re curious at the quality of my resources please see below for free versions of my lessons:
-
Integrated Marketing Mix:
https://www.tes.com/teaching-resource/resource-13104665 -
Price Elasticity of Demand:
https://www.tes.com/teaching-resource/resource-13054401
I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
Get this resource as part of a bundle and save up to 20%
A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.
Bundle
3.3 Marketing Management - AQA A Level Busines Studies - Lesson PowerPoints
This comprehensive bundle includes all the essential lessons covering the full specification for 3.3 Marketing Management for AQA A Level Business Studies. Each lesson is meticulously designed to ensure students grasp the critical concepts needed for success in their exams. While each lesson is tailored to its specific content, most will contain the following key features: Included Topics: 3.3.1 Setting Marketing Objectives Detailed exploration of marketing objectives and their alignment with overall business strategy. 3.3.2 Understanding Markets and Customers Focus on market research, customer behaviour, and the importance of understanding your audience. 3.3.3 Segmentation, Targeting, Positioning Comprehensive analysis of segmentation methods, targeting strategies, and positioning with real-world applications and activities. 3.3.4 Using the Marketing Mix Thorough examination of the 7Ps of marketing, including in-depth lessons on each element: Product, Price, Place, Promotion, People, Process, and Physical Evidence. Key Features of the Bundle: Full presentations with editable pre-formatted slides. Model answers and mark schemes provided for most exam-style questions. Recap questions with answers to consolidate learning in most lessons. Engaging starter activities to introduce key concepts. Real-life case studies and practical application tasks in most lessons. Scaffolding and support for lower ability students across the bundle. Fully aligned with the latest AQA A Level Business Studies specification. Free Sample If you're curious about the quality of my resources, please see below for free versions of my lessons: Integrated Marketing Mix: https://www.tes.com/teaching-resource/resource-13104665 Price Elasticity of Demand: https://www.tes.com/teaching-resource/resource-13054401 Special Offer: I would really appreciate feedback if you kindly leave a review down below. You will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
£59.99
Bundle
3.3.4 Making Marketing Decisions: Using the Marketing Mix
AQA A Level Business Studies - 3.3.4 Making Marketing Decisions: Using the Marketing Mix (9 Lessons) - Over 200 slides This comprehensive bundle contains nine detailed lessons covering the entire specification for 3.3.4 Making Marketing Decisions: Using the Marketing Mix for AQA A Level Business Studies. Each lesson in this bundle includes a full presentation, model answers, and a variety of engaging activities designed to ensure students fully grasp the concepts necessary for exam success. Included Lessons: Introduction to the Marketing Mix Overview of the 7Ps, key influences, and real-world application with Bosch & Toyota case studies. Product: Boston Matrix In-depth analysis of the Boston Matrix, with a focus on product portfolio management, featuring a Samsung case study. Product: Product Life Cycle Comprehensive coverage of each stage of the Product Life Cycle and its impact on key business functions, with practical application tasks. Price Detailed exploration of pricing strategies and their effects on marketing decisions, featuring Tesla and Netflix as real-world examples. Promotion Engaging lesson on various promotional strategies, with group activities and a case study on Abercrombie and Fitch. Branding Focused lesson on the role of branding in the marketing mix, including an exam-style case study and fun brand recognition activity. Place – Distribution Analysis of distribution strategies with practical examples from Cadburys and Nike, along with revision activities. Digital Marketing & E-commerce Detailed coverage of digital marketing and e-commerce, featuring case studies from Primark & Missguided. Integrated Marketing Mix Final lesson on integrating the 7Ps for a cohesive marketing strategy, with a focus on the extended marketing mix and a Carlsberg project. Key Features of the Bundle: * Full presentations with editable pre-formatted slides. * Model answers and mark schemes provided for all exam-style questions. * Recap questions with answers to consolidate learning. * Real-life case studies and practical application tasks. * Scaffolding and support for lower ability students. * Fully aligned with the latest AQA A Level Business Studies specification. * This bundle is ideal for teachers looking to provide their students with a thorough understanding of the marketing mix and equip them with the tools needed to excel in their exams. **Free sample If you're curious at the quality of my resources please see below for free versions of my lessons: Integrated Marketing Mix https://www.tes.com/teaching-resource/resource-13104665 Price Elasticity of Demand: https://www.tes.com/teaching-resource/resource-13054401 Special Offer: I would really appreciate feedback if you kindly leave a review down below. You will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
£25.49
Something went wrong, please try again later.
This resource hasn't been reviewed yet
To ensure quality for our reviews, only customers who have purchased this resource can review it
Report this resourceto let us know if it violates our terms and conditions.
Our customer service team will review your report and will be in touch.
£3.99