This presentation looks at Market Research and explores both primary and secondary research. The presentation takes students through market research in a simplified manner which makes it easy for learners to understand. It includes a Market research task booklet which includes a number of activities for learners: focus groups, questionnaire design, test, and secondary research tasks.
Includes:
Updated Market Research Practical Task Booklet Dec 2019.
Powerpoint presentation
Market Research Practical Task Booklet
Quiz
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