Complete Lesson.
**Topic: ** The role of market research and methods used ‘ppt’ IGCSE, ‘ppt’ ** IGCSE Business Studies syllabus. *.Engage your students, relax, and simply guide them as they work and learn. Class Activity. Questions and Answers.
Lesson Objectives;
At the completion of the lesson, the students should be able to;
Describe Market-orientated businesses (uses of market research information to a business) • Primary research and secondary research (benefits and limitations of each) • Methods of primary research, e.g. postal questionnaire, online survey, interviews, focus groups • The need for sampling • Methods of secondary research, e.g. online, accessing government sources, paying for commercial market research reports • Factors influencing the accuracy of market research data.
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