Market Segmentation and Markets (1-2 lessons) : AQA Business A Level: Context: Cinema Mkt

Full lesson (or two) on powerpoint focused on Market Segmentation. full of activities and 2ndary market research data that can be printed out and then blown up on A3 sheets - or use the word sheets attached which students can work through & prepare answers to the questions..

Starts off with Kineasthetic move around room starter (not necessarily needed)

then looks at data on cinema market - allowing teaching of confidence intervals (new on AQA spec).

then there is some data on different cinema - link to mass and niche markets - helps data analysis and discussion of factors that influence demand

then decision making activities as a manager based on the data allowing for link to benefits of market research and so then the scientific decision making model if you wish