Comprehensive lesson containing a full presentation and worksheet.
(includes model answers)
The lesson outlines all the specification points of Market Segmentation within the GCSE (9-1) Edexcel Business Studies course (useful for other exam boards too)
This lesson teaches the following content:
How businesses use market segmentation to target customers:
● identifying market segments: location, demographics, lifestyle, income, age
● market mapping to identify a gap in the market and the competition.
Click on the links below to check out some of our FREE GCSE (9-1) Business lessons and Worksheets to get a flavour of what this resource entails:
Dynamic Nature of Business Lesson
Market Research Lesson
Dynamic Nature of Business Worksheet
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A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.
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GCSE 9-1 Business - Theme 1 Lesson Pack (topics 1-5) - 20 lessons
**20** complete lessons (each including a presentation and worksheet with model answers) covering the whole of **theme 1** (half of the entire course) within the GCSE 9-1 Edexcel Business Specification. (useful for other exam boards too) Each lesson covers all the specification points for that particular sub topic. They contain **starter activities** and also **exam questions** to finish off the lesson. This will ensure students can apply the content/knowledge to actual GCSE questions. **Lessons included:** 1. The dynamic nature of business 2. Risk and reward 3. The role of business enterprise 4. Customer needs 5. Market research 6. Market segmentation 7. The competitive environment 8. Business aims and objectives 9. Business revenues, costs and profits 10. Cash and cash-flow 11. Sources of business finance 12. The options for start-up and small businesses 13. Business location 14. The marketing mix 15. Business plans 16. Business stakeholders 17. Technology and business 18. Legislation and business 19. The economy and business 20. External influences
£37.50
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Spotting a Business Opportunity - GCSE (9-1) Business [Full Topic]
**4** comprehensive lessons **(each including a full presentation and worksheet with model answers)** covering topic 1.2 **(Spotting a business opportunity)** within the GCSE 9-1 Edexcel Business specification. (Useful for other exam boards too) **Lessons included:** Customer needs Market research Market segmentation The competitive environment **Click on the links below to check out some of our FREE GCSE (9-1) Business lessons and Worksheets to get a flavour of what this resource entails:** [Dynamic Nature of Business Lesson](https://www.tes.com/teaching-resource/the-dynamic-nature-of-business-gcse-business-1-1-1-12553976) [Market Research Lesson](https://www.tes.com/teaching-resource/resource-12634976) [Dynamic Nature of Business Worksheet](https://www.tes.com/teaching-resource/resource-12567403) *We really appreciate feedback on our resources so if you kindly leave a review down below, you will be able to claim any resource (up to the value of this resource) from our shop for FREE. Just email Resourcify321@gmail.com with your username and your chosen resource. Your chosen resource will be sent to you within 24 hours.*
£6.50
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