Marketing Processes and Consumer Behavior Test Bank

Marketing Processes and Consumer Behavior Test Bank

This test bank contains around 162 questions such as Multiple-Choice Questions, Scenario Questions and Art Questions.

Test Bank Marketing Processes and Consumer Behavior will help you to assess following learning objectives of students:

1. Explain the concept of marketing and identify the five forces that constitute the external marketing environment.

2. Explain the purpose of a marketing plan and identify its main components.

3. Explain market segmentation and how it is used in target marketing.

4. Discuss the purpose of marketing research and compare the four marketing research methods.

5. Describe the consumer buying process and the key factors that influence that process.

6. Discuss the four categories of organizational markets and the characteristics of business-to-business (B2B) buying behavior.

7. Discuss the marketing mix as it applies to small business.

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