MARKETING RESEARCH PROBLEM AND RESEARCH APPROACH

MARKETING RESEARCH PROBLEM AND RESEARCH APPROACH is one of the lecture which is cowered during marketing research module.

The agenda for this lecture is:

•Understand the importance of, and the process used in, defining marketing research problems;
•Describe the tasks involved in problem definitions;
•Discuss in detail the nature and various components of a research brief and a research proposal;
•Discuss the environmental factors affecting the definition of the research problem;
•Clarify the distinction between the marketing decision problem and the marketing research problem;
•Understand the role of theory in the development and execution of applied marketing research;
•Understand the ethical issues and conflicts that arise in defining the problem and developing a research approach;

In the attached file, you will find:
• 1 MARKETING RESEARCH PROBLEM AND RESEARCH APPROACH lecture power point presentation
• 1 Tutorial Plan
• 4 Case Studies

This lecture is covered by bachelor students. Once purchased please leave comment.