Measuring & Improving Tourism Data & Statistics for Sustainable Development In Northern Ireland

The purpose of this lesson is to introduce how local and regional authorities can build a consistent framework for collecting and analyzing tourism data using TUI in Northern Ireland as an example. This approach will ensure comparability across regions, which is essential for informed decision-making and also timely collection of accurate data. The video will walk you through key aspects of tourism measurement, data collection approaches, purpose and importance of doing so, as well as introducing definitions, economic impact, visitor surveys, benchmarking, and more. The presentation highlights the need for better measurement of tourism’s economic, social, and environmental impact, as exemplified by the case of Northern Ireland and its effort in promoting sustainable tourism development.

The presentation discusses best practices for measuring tourism locally, which is critical for developing sustainable tourism at the community level. This can involve tracking visitor numbers, environmental impacts, and ensuring resources are used efficiently without depleting them.

By the end of this session, participants will:

• Understand the current state of tourism in Northern Ireland, including its economic and environmental impacts.
• Be able to define sustainable tourism and explain the balance between economic growth and environmental protection.
• Recognize the importance of data in shaping sustainable tourism strategies.
• Identify key methods and best practices for measuring tourism’s economic, environmental, and social impacts.
• Learn about the role of the Tourism Intelligence Unit (TIU) in improving tourism data and its application in decision-making.
• Explore different project options for enhancing tourism statistics and sustainability practices, including practical examples.

This is a comprehensive lesson plan for about 1.5 -2 hours including a well-prepared PowerPoint presentation, interactive exercises, in-depth case studies, and associated reading materials, designed to provide a holistic learning experience.

To watch the video of this lesson please visit my Youtube channel: download the full pack of the lesson materials, please visit: Tourism Courses 旅游学习