zip, 2.59 MB
zip, 2.59 MB

This 9-page booklet is mapped against OCR GCSE Business Studies J204. This resource includes a printable PDF version AND a PowerPoint version that learners can complete and submit online, via Google Classroom etc.

Answers included in separate PDF document!

Activities on:

  1. What is Marketing / the 4 P’s
  2. Market Research (Primary/Secondary)
  3. Market Research (Create a Questionnaire)
  4. Market Segments / Target Markets
  5. Price & Pricing Strategies
  6. Product Life Cycle
  7. Methods of Promotion / Changes in modern promotion methods (social media etc.)
  8. Market Data

GREAT FOR HOMEWORK! If you set one page each week, that’s more than enough for a half term. The pages also act as a good discussion point for a starter in the following lesson too (win, win!).

To REDUCE MARKING - there’s the smallest space for teachers to put 4 ticks to assess each homework. Low stakes, low work-load marking.

Review

5

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jadeyjade2030

7 years ago
5

Bought the 3 booklets as a bundle. Really impressed - wished I had found them earlier! Hopefully you will do them for the other units too? Thanks

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