Pearson Edexcel International A Level Business YBS11 (433) 2 / 4332 niche markets
Complete lesson including a student worksheet and a teacher PowerPoint written by Sarah Hilton for Revisionstation
This lesson covers:
a) Cultural diversity: recognition that groups of people across the globe have different interests and values.
b) Features of global niche markets.
c) Application and adaptation of the marketing mix (4Ps) to suit global niches.
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