Promotion and Promotional Mix - Marketing - A Level / IB Business Studies

This lesson is one of a series (scheme of work) to teach Marketing and covers the Promotion and the Promotional Mix.

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This lesson has been designed for A Level, IB Diploma, and AP Business Studies.

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This lesson has the following Learning Objectives:

• Know the difference between promotion and advertising
• Understand above and below the line promotions
• Understand different promotional tools and their effectiveness
• Evaluate which factors in a promotional mix should be used

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Resources to run the lesson(s) are included in this download:

• Full Lesson Presentation
• Printable Cards for Each Promotional Method to use in 2 tasks
• Series of Case studies to discuss with students

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All necessary resources to run the lessons are included in this download and all resources are for a double lesson (or two single lessons) i.e. there should be enough to content to cover around 1 hour and fifty minutes.

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The aim of all my resources is to provide lessons / activities of good quality that will add value to your lessons / schemes of work.
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All activities and resources have been used in classes and any errors will be fixed and resources updated as soon as I am aware them. I have priced my resources at what I consider to be a reasonable cost based upon the amount of effort and work I have put into them but all comments and suggestions are very welcome and will be used to improve future resources.
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See our other resources for Business Studies, Economics, Computer Science and ICT here