Understanding how to assess Marketing opportunities

Through this resource; By the end of the session all learners will be able to:
 Understand the economic, buyer’s Behavioural and Cultural factors that have to be taken into account when developing a marketing strategy
 Identifying market opportunities through Ansoff tool and potential threats through interesting worksheet
 Effect of competitor and potential competitor activity on sales through Porters model
 Explain basis how to exploit new market opportunities
As an extension this resource, some learners can be further challenged to make the link between assessing market opportunities and developing the overall marketing strategy.

This resource contains material for a 5 to 6 hour lesson. It contains activities, illustrations, videos to support application of concepts, activity ideas, discussions, worksheets and notes for the teacher to keep in mind