Written by an experienced A Level teacher of over 25 years, each PowerPoint covers topics from the Edexcel A Level Business specification in detail and includes activities with answers to assess student understanding.
For more detail on the specific content of each topic, simply click upon the slide in the file preview window.
This is a bundle of 3 PowerPoints covers the following areas:
Marketing
Niche Markets
Cultural/Social Factors
This revision booklet is designed to help Year 11 students prepare effectively for the R067: Enterprise and Marketing Concepts exam through active and structured revision. Each topic includes fill-in pages for key knowledge, helping students consolidate understanding in line with the specification. Fill-in-the-gap activities reinforce important terminology, while scenario-based and matching tasks develop application skills and deepen understanding. Exam-style knowledge questions build confidence with command words. A RAG rating system and revision checklists support independent learning by helping students identify strengths, target weaker areas and focus their revision. Overall, the booklet encourages confident, purposeful and effective exam preparation.
MARKETING PROJECT OUTLINE
Marketing lends itself well to students working on a project in a group. This is a fairly random one, but I once had a class who were obsessed with meal deals for some reason and asked if we could do our Marketing project on them. After some research into it, here it is.
Much of a meal deal is already set out for them, so to keep it interesting you really need to push them to think about exactly what they are including in it. For example, I had a group that went for the ‘premium’ segment, but wanted to include things like Quavers and chicken bites which didn’t make sense with the demographic of premium meal deal buyers. **There’s plenty in this project for them to think about believe it or not! **
It comes with a PDF brief to introduce meal deals and where the market is currently at. As well as some slides for you to run through with them which explains each task. There is no set template for their report - at the time I encouraged groups to present with what ever they felt comfortable with e.g. slides, report, A3 etc.
Enjoy!
**I produce plenty more resources for GCSE Business - mainly for OCR J207. However, many can be adapted for your exam board. Check them out! **
https://www.tes.com/teaching-resources/shop/MrTilesResources
Resource Description:
Elevate your Business Studies teaching with the “Unit 2 Marketing Campaign Comprehensive Guide”! Designed specifically for BTEC Level 3 National Extended Diploma, this guide provides all the essentials to master marketing campaigns.
Maximize your teaching impact with the “Unit 2 Marketing Campaign Comprehensive Guide,” tailored for educators and students involved in BTEC Level 3 National Extended Diploma in Business. This resource offers a structured approach to learning, applying, and mastering the complexities of developing marketing campaigns.
What’s Included:
Key Knowledge Section: Begins with detailed theoretical explanations of vital marketing concepts such as the marketing mix (7 Ps), SWOT analysis, PESTLE analysis, and more. Each topic is covered thoroughly to ensure students have a solid grounding in the subject matter.
Application Questions: Following the theoretical overview, this section includes practical scenarios and application-based questions. These are designed to challenge students to think critically and apply their knowledge in real-world settings, enhancing their analytical skills.
Practice Questions Section: Contains a variety of practice questions that recap and reinforce the knowledge and application sections. This part of the resource is perfect for exam preparation, offering multiple-choice questions, long-answer questions, and scenario-based queries.
Separate Model Answers/Mark Scheme Document: Accompanying the guide is a detailed answer key for all sections, providing comprehensive model answers and a marking scheme. This document allows teachers to accurately assess student progress and understanding, offering insights into areas where students may need further guidance or revision.
Specifications:
The guide is aligned with the BTEC Level 3 National Extended Diploma in Business syllabus, ensuring that it meets educational standards and requirements.
Usage:
Classroom Instruction: Use the guide to structure lessons or as a reference during lectures.
Student Revision: Ideal for student self-study sessions as it includes comprehensive review sections and practice materials.
Exam Preparation: Equip students with the tools they need for exam success with targeted practice questions and revision exercises.
This resource is an indispensable tool for any business studies teacher aiming to enhance their students’ learning experience and success in marketing-related modules. Ensure your students are well-prepared for their exams with materials that are not only informative but also engaging and applicable to real-world business scenarios.
**GCSE Business 9-1 Student 13 page PDF - Work Booklet ** BUS/C8/WB/10 Business GCSE 9-1 (Triple Focus for Booklet: Market Mix, Role of Marketing, Market Segmentation, Market Research)
GCSE Business GCSE(9-1)
12 PAGE study work booklet of classroom-ready activities, exam practice, cre8tive activities that will enthuse and engage students, and ensure they get the most from their Business GCSE
This booklet has been created by a dedicated business studies specialist ‘Faculty Leader’ and is matched against the new curriculum specifications set by the exam board. It can be used to revise this topic, through a range of stimulating exercises, encouraging discussion and liven up lessons through structured engagement between students. (All paid for Booklets come in editable versions as well as PDF)
This 13 Page Work Booklet Contains:
o Marketing Revision Rubix Cube Activity 3 x3 (Higher Ability
o Marketing Revision Rubix Cube Activity 2 x2 (Lower Ability
o Diamond Nine Sorting Activities templates
o Debating issues related to the 4 P’s
o 2 x 9 Mark Questions and 1 x 6 Mark Questions Exam Practice
o Creating a plan for Market Research , Address a gap in the market campaign,
Creating new revision materials to test a peer
o Materials, Digital learning opportunities.
o Minimal preparation required – Just print and go!
Business GCSE Objectives:
A01- Demonstrate knowledge and understanding of business concepts and issues
A02 - Apply knowledge and understanding of business concepts and issues to a variety of contexts
A03- Analyse and evaluate business information and issues to demonstrate understanding of business activity, make judgments and draw conclusions
BUS/C8/WB/10
Here are some of our other popular business and economics resources:
Business Studies Christmas Quiz
Careers and Business Studies Quiz
A Level Business Revision Bundle
GCSE Business Revision Bundle
The Big Brexit Quiz
Exploring FairTrade and Business
The Role and Purpose of Marketing & Market Research
Break Even Analysis , Cash Flow , Revenue and Profit
This is a student booklet which combines theory and activites for the CCEA GCSE Business Studies topic Marketing- the focus of this booklet is Promotion.
PowerPoints and Worksheet for Learning Aim A: Explore the role of marketing within businesses
For Unit 9 Principles of Marketing - BTEC First Business -
Topics covered included:
Topic A.1 Principles of marketing
● Definition of marketing
● Why marketing is important to businesses, including how it is used to gain market
share, develop brand awareness, encourage customer loyalty
● How businesses use marketing, including:
o to understand customer needs
o to keep ahead of competitors
o to communicate effectively with the public
o to increase sales and profitability
● Understand the contribution of marketing to the achievement of corporate objectives
● Understand the use of SMART (specific, measurable, achievable, realistic, timebased) objectives within a marketing plan
Topic A.2 What is a market?
● Be able to identify types of market, including Business to Business (B2B) and
Business to Consumer (B2C)
● Understand the implications of the market targeted for the type of marketing activity
undertaken
● Understand the difference between:
o customer and consumer
o goods and services markets
o capital and consumer goods markets
● Be able to identify and define:
o niche and mass markets
o market and product orientated businesses
● Understand different types of business model including marketing, sales and
advertising
● Understand how orientation of a business affects its choice of marketing, sales or
advertising model
Topic A.3 Principles of branding
● Understand the importance of branding for a business in creating a distinctive
offering for a chosen market
● Understand the different dimensions of a distinctive brand, including the use of logos,
colours, symbols, images and celebrity endorsements
● Understand the benefits to a business of building brands, including extensions, value
and personalit
A new range of materials aimed at supporting teachers of the Edexcel GCSE (9-1) in Business. This presentation is designed to cover the topic of the marketing mix and has been designed to meet the specific requirements of the Edexcel 1BS0 specification. The presentation considers the key aspects of the marketing mix such as price, product, promotion and place, helping pupils to understand how each of the elements come together to help improve sales and revenue. The presentation then considers the need for changes to the mix to account for dynamic markets and also developments in technology such as e-commerce. The pack contains a starter and plenary activities, class activities, knowledge questions, key word definitions and an examination style question, all complete with suggested answers.
A range of materials aimed at supporting teachers of the AQA A Level in Business and modified to reflect the 2023 changes. This presentation is designed to cover the topic of using the marketing mix. The presentation considers the elements of the marketing mix (7Ps), the influences on elements of the 7Ps, the differences between consumer and industrial markets, the implications of the product life cycle and the Boston Matrix in marketing decisions, the influences on pricing decisions, analysing the promotional mix, branding (including social media and viral marketing), distribution decisions, analysis of people, process and the physical environment, the importance of an integrated marketing mix and finally the value of digital marketing and e-commerce. The pack contains the Quick Fire Five knowledge questions, a short objective test and an essay question all complete with suggested answers. This pack also includes a FREE copy of the student revision notes for this section of the course.
Set of lessons on close analysis of poem.
PPT runs through Rossetti’s Goblin Market, pausing at key moments to closely analyse the language and structure.
Context is introduced at different points to develop analysis.
There is an overarching theme of multiple interpretations.
This resource spans multiple lessons and aids the breaking down of a long and complex poem. Has been used multiple times with A Level Literature groups to great effect. Tailored towards OCR, but could be used for any board.
Course Tracker for Cambridge National J817 Enterprise and Marketing
Features:
Fully editable - change all formulas/formating etc to suit your needs
Calculates grades based on R067, R068 and R069 results
Calculates the required marks to move up a mark band in each unit and also the exam.
Section for each students predicted and current grades.
Calculates overall marks for the course to show you where your students are currently at.
FUTURE PROOF - can change the tracker to reflect any future changes made to the marks on the course.
Created in Microsoft Excel but fully compatible with Google Slides
This is an example essay for BTEC business level 3, that achieved a distinction in the unit 2 developing a marketing campaign. The document explains what the students were told to do to achieve the higher marks in this unit. It contains an essay written and annotated.
Please leave feedback if you can.
This DT Cover worksheet has been primarily designed for KS3 students, as part of a cover lesson. It focuses on The influence of Branding and Marketing; and provides them with four tasks.
Students are asked to complete sentences relating to branding and marketing. They are then asked to analyse an example app/app icon branding - along with answering two marketing question. Next students are provided with a well known drinks can and asked to sketch their own word/s using the iconic drink typography. Lastly students are tasked to brand a child’s banking app.
This worksheet is tried and tested, with excellent feedback and engagement…and a happy cover teacher. All of the answers are included to encourage self marking in the lesson too!
You may also find useful DT, Food or Art resource in my shop. Happy viewing.
Mrs B’s Shop - DT, Food and Art Resources
IGCSE Business Edexcel Theme 4 - Marketing
This bundle includes Lessons for all topics in IGCSE/GCSE Business studies.
Theme 4; Marketing. Includes Lesson power points, resources, multiple choice quizzes, AfL throughout, printable resources, case studies and much more!! All tasks are differentiated and very student-led. Additional planning will not be required.
Refreshed and updated PowerPoint resources aimed at assisting teachers with the delivery of the WJEC/Eduqas A-level Business specification. These slides are designed to support the delivery of the Component One topic of marketing & the marketing mix. They explain the purpose and importance of marketing to a business and then consider what is meant by market orientation, product orientation and asset-led marketing. The slides contain the Quick Fire Five questions and also a practice essay (both with solutions).
So, these are all the lessons I have done so far for this year's WJEC GCSE Media Studies exam. Hope they make sense and help you. Most of the images about ads are hyperlinked to the actual adverts.
Presentation covering market failure and government failure. The presentation includes step by step interpretations of the graphs as well as explanations of theories and key definitions. It covers externalities, monopoly, regulation as well as the other core topics within market failure and government intervention.
A lesson which investigates the topic of Market Mapping / Market positioning. The lesson allows students to attempt examples, which can be blown into A3 and done in pairs or individually.
It has the outcomes on every slide and breaks down what Market mapping is, after allowing students to discover it for themselves.
It has the option and to allow students to create their own, with a variety of axis examples to broaden their ideas.