A revision resource for the new AQA Business specification that considers the key issues of correlation analysis; price and income elasticity; the purpose of market research; primary and secondary research; sampling; confidence levels; market mapping and quantitative and qualitative data.
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Business Marketing Revision Pack
A detailed series of marketing notes for GCSE and A Level Business that include revision sheets and some more in depth learning support style materials. The pack does have some over lapping materials as it includes some of the legacy sheets but many exam boards still study these areas e.g. marketing plans, and so I have included them.
AS Business Marketing Revision Pack
New AQA Business specification. Best value package combining the four separate marketing chapters relating to the new specification. This covers setting marketing objectives; understanding markets and customers; segmentation, targeting and positioning (STP) and using the marketing mix.
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