- Economics of Strategy
- Illustrative analysis of a business
- Ideal for students
- Ideal for teachers and private tutors
- Ideal for university
- Assess the relative performance of a business since 2004 compared with an industry average or a competitor. Briefly set out its vulnerability and its main exposures. Identify the key elements of its business strategy and assess its effectiveness in a) raising profits and b) mediating the impact of macroeconomic exposures.
- Vulnerability
- SRATC curves
- Economic graphs throughout
- Macro exposure
- Market exposure
- Supernormal profits
- Price positioning
- Price elasticity of demand
- Product range
- Differentation
- Customer relationship management
- Brand development
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