Year 10 Business Studies - Pricing Strategies in the Marketing Mix

This comprehensive resource introduces Year 10 Business Studies students to key pricing strategies within the marketing mix, ideal for teachers following the OCR syllabus. It includes a PowerPoint presentation, lesson plan, and a worksheet for independent or group activities. Students will explore the objectives, advantages, and disadvantages of pricing methods such as price skimming, competitor pricing, penetration pricing, and promotional pricing.

Key Components:
Engaging PowerPoint Presentation: Includes real-world examples, “Guess the Price” starter activity, and interactive discussions to facilitate understanding.
Lesson Plan: Detailed and structured with differentiated learning objectives, allowing teachers to adapt for mixed-ability classes.
Homework Worksheet: Allows students to reinforce their learning by analyzing real-life applications of pricing strategies.
Learning Outcomes:
By the end of this lesson, students will be able to:

Define and identify different pricing methods.
Analyze the benefits and challenges of each strategy.
Apply pricing concepts to real-world scenarios and assess their effectiveness.
This resource is designed to keep students engaged through discussion, real-world applications, and creative group work, making it a valuable addition to any Business Studies curriculum.