This resource covers, but is not limited to: Touchpoints Channels Platforms Traditional v Digital Marketing Terminology used in Digital Marketing e.g. Pay Per Click (PPC), Click Through Rate (CTR), etc Tools use within Digital Marketing Inbound Marketing Affiliate Marketing Content Marketing Video Marketing SMS Marketing Paid and Organic Searches Search Engine Optimisation (SEO) Search Engine Marketing (SEM) Landing Page Optimisation

**BTEC Tech Award in Digital Information Technology ** Component 2 Collecting, Interpreting and Presenting Information This resource covers Learning Aim A theory and comes with two worksheets to help reinforce knowledge and understanding. Topics include: Characteristics of data Characteristics of information Context and meaning characteristics Processing How to present information Infographics Making data suitable for processing Validation methods Collecting data Big data Quality of information There are three tasks within the presentation which coincide with the lesson worksheets.

This is a tracking spreadsheet designed for BTEC Level 3 Nationals in Enterprise and Entrepreneurship - Diploma and Extended Certificate

These two lessons cover: Media industry products and sectors Jobs in the media industry Each lesson has a teacher presentation and a student work booklet with a Cornell notes section and a lesson feedback section on the last page.

Students will research facts about Tutankhamun and answer 10 questions about him. Once they have the required information they will then complete the storyboard worksheet and use either Adobe Voice or Adobe Slate iPad apps to produce a story about Tutankhamun. Adobe Voice download: https://standout.adobe.com/voice/ Adobe Slate download: https://standout.adobe.com/slate/ You can watch Terry White's tutorials at: Adobe Voice: https://www.youtube.com/watch?v=fuVsoQwkD4s Adobe Slate: https://www.youtube.com/watch?v=ZcDihsHCRwM

This lesson looks at: What market segmentation is Why businesses use market segmentation and its importance The four types of market segmentation Throughout the lesson there is plenty of opportunity for discussion and tasks to be completed. This lesson has also been created with online teaching and learning in mind.

Level 3 ICT Some worksheet templates and teacher presentations for Unit 1 Communication and Employability Skills in ICT, especially for: BTEC IT OCR Cambridge Technical

Included in these resources are a teacher presentation that explains what binary is, how binary is used, how to convert from binary to decimal and how to convert decimal to binary. It also includes worksheets to go with the presentation and an assessment sheet.

This is a basic introduction to Python. It consists of over 130 slides that will guide students through the basics with exercises to do throughout and 2 worksheets. NB If students copy and paste code from the worksheet documents then their code will NOT work! So you will to warn them of this (due to spaces, indentation, etc in the document).

This is a workbook that comprises of 12 Cornell Notes pages based on the topics within the Component 3 external assessment. It provides the students with the relevant keywords from the component and also the common words used by exam boards. It can be adapted accordingly.

A simple knowledge organiser for Year 7 (or KS2) Modelling Data

This is a quick overview of the OCR Cambridge National: Enterprise and Marketing qualification to show to students who will be starting the qualification.

This is an A4 poster that covers the 10 dyslexia colours and includes the properties for each colour’s: Hexidecimal RGB CMYK

This assessment sheet can be used/adapted for end of topic assessment and/or for end of year assessment.

This assessment sheet allows students to record: Self-assessment Teacher assessment Peer assessment Evaluation of the topic Each of the above includes: Strengths (STRs) Areas for Improvement (AI) It enables students to discuss what improvements they made to their work based on self-assessment, peer assessment and teacher assessment.

A guide to topics for each term that can be taught in Year 7 - it could also be used for Year 8 with a change to e.g. Scratch in place of Kodu (obviously depending on how far into the new Computing curriculum you are) I will be adding resources based on this Scheme of Learning. A teacher presentation and resources have already been added for Binary and Decimal (search my resources - ChipEFC).