Cambridge IGCSE Enterprise equips learners with a range of vital life skills for use in planning and organisation, communication and financial management.
2 Setting up a new enterprise
2.1 The enterprise process
Topic
Six stages of the enterprise process:
1 identifying the problem or need or want
2 exploring creative solutions
3 action planning
4 implementing the plan
5 monitoring progress
6 evaluation of successes and failures.
2.2 Types of business organisation
Topic
Different kinds of organisation, including:
• sole trader
• partnership
• limited company
• co-operative
• franchise
• social enterprise: charities, not-for-profit
organisations.
1.1 What is meant by enterprise
Topic
What enterprise is
Who stakeholders are
Including:
• enterprise capability (being innovative, creative,
taking and managing risks, positive attitude)
• business enterprise
• social enterprise.
1.2 Ways for students to be enterprising in everyday life
Topic
Ways of being enterprising:
• at school
• at home.
6.1 Sources of finance
Topic
Advantages and disadvantages of different sources of:
• start-up funding
• funding for continuing trade and expansion
6.2 The concept of trade credit
Advantages and disadvantages of trade credit
6.3 Financial terms
Cash flow forecast
Break-even
Income statement
6.4 Financial records
The purpose and importance of keeping accurate
financial records
5.1 Economies and diseconomies of scale
5.1.1 Economies of scale.
5.1.2 Diseconomies of scale.
5.2 Production
5.2.1 Production processes.
5.2.2 Principles of lean production.
5.2.3 Impact of technology in production.
5.3 Factors of production
5.3.1 Changing relationships between enterprise, capital,
land, and labour.
5.4 Quality
5.4.1 The concept of quality and its importance.
These units used to explore the background to the travel and tourism industry and more specific areas.
Unit 1: The travel and tourism industry
Unit 2: Features of worldwide destinations
Unit 3: Customer care and working procedures
Unit 4: Travel and tourism products and services
Unit 5: Marketing and promotion
8.1 The purpose of marketing
Topic
Marketing to achieve enterprise aims
Marketing from the perspective of customers
8.2 Market research
Topic
Methods of identifying potential customers
The effectiveness of methods for different enterprises
8.3 Customer retention
Topic
The reasons for retaining customers
Methods of measuring customer satisfaction and
retention
Methods of retaining existing customers
8.4 Marketing communications
Topic
Methods of marketing communication to reach
intended customers
Selecting appropriate methods for different
enterprises
Unit 1: The travel and tourism industry
1.1 Understand and explain the structure of the international travel and tourism industry
1.2 Investigate the social, cultural, economic and environmental impact of travel and tourism
1.3 Identify the role of national governments in forming tourism policy and promotion
1.4 Investigate the patterns of demand for international travel and tourism
Note: Text book used:
Cambridge IGCSE Travel and Tourism
Publisher: Cambridge University Press
Author: Smith, J D and Warburton, F
ISBN 9780521149228
2.1 Internal and external communication
2.2 Recruitment and selection process
2.3 Training
2.4 Motivation and rewards
2.5 Organisation structure and employees
1 – Business activity and influences on business
This section covers the various objectives of a business, changing business environments
and the criteria for judging success. The focus is on the importance of having clear business
objectives and how the business environment provides opportunities for, and imposes
constraints on, the pursuit of these objectives.
2 – People in business
This section looks at people in organisations, focusing on their roles, relationships and
management in business.
3 – Business finance
This section explores the use of accounting and financial information as an aid to
decision making.
4 – Marketing
This section focuses on identifying and satisfying customer needs in a changing and
competitive international environment.
5 – Business operations
This section examines the way organisations use and manage resources to produce goods
and services.
Unit 1 - 5 - Activity based workbook designed for revision purposes.
Once completed the course, students should complete the work book to test their knowledge and understanding of each topic, within each unit. Once completed students are ready to work on past paper practice.
9.1 Sources of help and support
Topic
Formal sources and the assistance they offer
Informal sources and the assistance they offer
Suitability of different sources of help and support for
the enterprise
1.5 Entrepreneurs and leaders
1.5.1 - Role of an entrepreneur
1.5.2 - Entrepreneurial motives and characteristics
1.5.3 - Business objectives
1.5.4 - Forms of business
1.5.5 - Business choices
1.5.6 - Moving from entrepreneur to leader
This unit looks at what it takes for businesses to build a brand and what a business has to consider when planning brand development. You will investigate and review brands, promotional methods as well as the role of promotion and its place in the marketing mix. Finally, you will select an appropriate promotional mix and justify the choices you make when planning a promotional campaign for a brand.
Enterprise unit designed to help students prepared to study
IG Enterprise in year 10.
1 hour weekly lessons with a final project at the end of 6 weeks.
Topic 1: Skills of Entrepreneur / Enterprising People
Topic 2: Setting up a new Enterprise
Topic 3: Market Research – Primary / Secondary
Topic 4: Business Planning
Topic 5: Purchasing / Budgets
Topic 6: Marketing: Adverting / Promotion
Topic 7: Run the Business