Demand & Supply Interest Rates Exchange Rates Business Cycle Stakeholders

This unit looks at what it takes for businesses to build a brand and what a business has to consider when planning brand development. You will investigate and review brands, promotional methods as well as the role of promotion and its place in the marketing mix. Finally, you will select an appropriate promotional mix and justify the choices you make when planning a promotional campaign for a brand.

Section 1: - Business and the environment in which it operates Chapter 1 - 14

Customer Focus Marketing Mix Limited Liability Tax Issues Customer Satisfaction Motivating Staff

Businesses Understanding Customer Needs Market Mapping Competition Added Value Franchise

What is enterprise? Thinking Creatively Questions to be asked Invention and Innovation Taking a calculated risk Important enterprise skills

Edexcel GCSE Unit 4 - Business Communication

Topic 4.2_Communication with Stakeholders

Business Objectives Entrepreneurs Finance Cash flow Business Plan

Topic 4.3_ Business Communication Tools

Business marketing Key stage 3 activity

Topic 4.4_Communicating via the Web

Enterprise unit designed to help students prepared to study IG Enterprise in year 10. 1 hour weekly lessons with a final project at the end of 6 weeks. Topic 1: Skills of Entrepreneur / Enterprising People Topic 2: Setting up a new Enterprise Topic 3: Market Research – Primary / Secondary Topic 4: Business Planning Topic 5: Purchasing / Budgets Topic 6: Marketing: Adverting / Promotion Topic 7: Run the Business

1.2 - The Market 1.2.1 - Demand 1.2.2- Supply 1.2.3 - Markets 1.2.4 - Price elasticity of demand 1.2.5 - Income elasticity of demand

1.1 Meeting customer needs 1.1.1 - The market 1.1.2 - Market research 1.1.3 - Market positioning

1.4 - Managing people 1.4.1 - Approaches to staffing 1.4.2 - Recruitment, selection and training 1.4.3 - Organisational Design 1.4.4 - Motivation in theory and practice 1.4.5 -Leadership

1.5 Entrepreneurs and leaders 1.5.1 - Role of an entrepreneur 1.5.2 - Entrepreneurial motives and characteristics 1.5.3 - Business objectives 1.5.4 - Forms of business 1.5.5 - Business choices 1.5.6 - Moving from entrepreneur to leader

2.1 - Raising finance 2.1.1 - Internal finance 2.1.2 - External finance 2.1.3 - Liability 2.1.4 - Planning

2.4 - Resource Management 2.4.1 - Production, productivity and efficiency 2.4.2 - Capacity utilisation 2.4.3 - Stock control 2.4.4 - Quality management

1.3 Marketing mix and strategy 1.3.1 - Product/service design 1.3.2 - Branding and promotion 1.3.3 - Pricing strategies 1.3.4 - Distribution 1.3.5 - Marketing strategy