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Cambridge IGCSE Travel & Tourism - Unit 4
Unit 4: Travel and tourism products and services
4.1 Identify and describe tourism products
4.2 Explore the roles of tour operators and travel agents in the chain of distribution
4.3 Describe support facilities for travel and tourism
4.4 Explore the features of worldwide transport in relation to major international routes
IGCSE CIE Travel and Tourism - Unit 5
Unit 5: Marketing and promotion
5.1 Role and function of marketing and promotion
5.2 Market segmentation and targeting
5.3 Product as part of the marketing mix
5.4 Price as part of the marketing mix
5.5 Place as part of the marketing mix
5.6 Promotion as part of the marketing mix
IA2 Business (YBS11) - Unit 3: Business decisions and strategy - Assessing Competitiveness
Interpretation of financial statements
Ratio analysis
Human resources
IA2 Business (YBS11) Unit 4: Global Business - Globalisation
Growing economies
International trade and business growth
Factors contributing to increased globalisation
Protectionism a) Reasons for protectionism.
Trading blocs
IA2 Business (YBS11) - Unit 3: Business decisions and strategy - Manging Change
Key factors in change
Contingency Planning
IA2 Business (YBS11) - Unit 3: Business decisions and strategy - Decision-making techniques
1 Quantitative sales forecasting
2 Investment appraisal
3 Decision trees a) Construct and interpret simple decision-tree diagrams.
4 Critical path analysis
5 Contribution
IA2 Business (YBS11) - Unit 3: Business decisions and strategy - Influences on Business Decisions
Corporate culture
2 Stakeholder model versus shareholder model
3 Business ethics
IAS in Business (XBS11) Unit 2: Managing business activities - External Influences
1 Economic Influences
2 Legislation
3 The competitive environment
IAS in Business (XBS11) Unit 2: Managing business activities - Financial Planning
Sales, revenue and costs
Sales forecasting a) Purpose of sales forecasts.
Break-even
Cash flow
Budgets
IAS in Business (XBS11) Unit 2: Managing business activities - Planning and raising finance
Planning a business and raising finance
1 Planning
2 Internal finance
3 External finance
4 Forms of business
5 Liability
IAS in Business (XBS11) Unit 2: Managing business activities - Resource Management
1 Production, productivity and efficiency
2 Capacity Utilisation
3 Inventory control a) Interpretation of inventory control diagram.
4 Quality Management
IAS in Business (XBS11) Unit 2: Managing business activities - Managing Finance
1 Profit
2 Liquidity
3 Business failure
Bundle
IAS in Business (XBS11) Unit 2: Managing business activities - Full Unit
This unit enables students to develop an understanding of raising and managing finance, and measuring business performance. It outlines the importance of using resources efficiently within a business to ensure that goods or services can be delivered effectively and efficiently, and to a high quality. Students also consider the external influences that have an impact on businesses, including economic and legal factors.
IA2 Business (YBS11) - Unit 3: Business decisions and strategy - Business Growth
1 Growth a) Objectives of growth:
2 Organic growth
3 Inorganic growth
4 Problems arising from growth
IA2 Business (YBS11) - Unit 3: Business decisions and strategy - Business objectives and strategy
1 Corporate objectives
2 Theories of corporate strategy
3 SWOT analysis a) SWOT analysis
4 Impact of external influences
IAS Business (XBS11) - Unit 1: Marketing and people - Entrepreneurs & Leaders
Role of an entrepreneur
Entrepreneurial motives and characteristics
Business objectives
Business choices
IAS Business (XBS11) - Unit 1: Marketing and people - Marketing mix and strategy
Marketing mix and strategy
1 Marketing objectives and strategy
2 Product/service design
3 Promotion and branding
4 Pricing strategies
5 Distribution
IAS Business (XBS11) - Unit 1: Marketing and people - Managing people
Managing people
1 Approaches to staffing
2 Recruitment, selection and training
3 Organisational design
4 Motivation in theory and practice
5 Leadership
IAS Business (XBS11) - Unit 1: Marketing and people - The market
The market
1 Demand
2 Supply
3 Markets
4 Price elasticity of demand (PED)
5 Income elasticity of demand (YED)
IAS Business (XBS11) - Unit 1: Marketing and people - Meeting customer needs
Meeting customer needs
1 The market
2 Market research
3 Market positioning