Media Smart is the non-profit education programme from the advertising industry. Our mission is to ensure that every 7-17-year-old child in the UK can confidently navigate the media they consume. This includes being able to identify, interpret and critically evaluate all forms of advertising. Media Smart provides free teaching resources and parent guides on subjects like social media, body image and influencer marketing. Join the thousand of teachers that have used our media literacy materials since 2002. By developing the key skills of media literacy – resilience, empathy, creativity, communication and critical-thinking – young people also build life skills which help them on their journey towards future employability, well-being, and equip them to be successful global citizens.