A new range of materials aimed at supporting teachers of the Edexcel GCSE (9-1) in Business. This presentation is designed to cover the topic of price and its role in the marketing mix. It considers the importance and role of price in the marketing mix with a focus upon different pricing strategies and concluding with an examination of price’s role within the different stages of the product life cycle. The pack contains a starter and plenary activities, class activities, knowledge questions, key word definitions and an examination style question, all complete with suggested answers.

A new range of materials aimed at supporting teachers of the Edexcel GCSE (9-1) in Business. This presentation is designed to cover the topic of promotion and its role in the marketing mix. It considers the impact of promotional strategies such as advertising, product trials, special offers, branding and sponsorship upon a business. It then examines how technology has brought about changes in promotional activities with a look at e-newsletters, targeted online advertising and viral advertising via social media. The pack contains a starter and plenary activities, class activities, knowledge questions, key word definitions and an examination style question, all complete with suggested answers.

A new range of materials aimed at supporting teachers of the Edexcel GCSE (9-1) in Business. This presentation is designed to cover the topic of place and its role in the marketing mix. It considers the impact of place in terms of both the traditional methods of distribution via the retailer, and the modern more direct method of selling directly to the customer online via e-tailing and e-commerce. It concludes with a quick look at technology and how this has led to developments in distribution. The pack contains a starter and plenary activities, class activities, knowledge questions, key word definitions and an examination style question, all complete with suggested answers.