This bundle of PowerPoints lays the foundation for students to understand what happens within marketing. At AS Level, students focus on how a business finds out the needs of potential customers and provides for them. Students will develop an understanding of the marketing mix. Candidates will have the opportunity to study in further depth one or more of the elements of the marketing mix and to develop the skills to recommend a suitable marketing mix for a business in a specific context.

This bundle of PowerPoints lays the foundation for students to understand what happens within a company. At AS Level, students develop an understanding of what a business is, what it wants to achieve, and who is involved. These resources will support students to develop the vocabulary to understand how a business operates and learn how to analyze what the company does. Every business is different, and understanding its context is essential to understanding the decisions it makes and the motivations of those involved.

This bundle of PowerPoints focuses on the Cambridge International AS & A Level Travel & Tourism Specification. Paper 1 Themes and Concepts Paper 2 Planning and Managing a Event Paper 3 Destination Marketing Paper 4 Destination Development and Management

This bundle of PowerPoints focuses on Paper 4 from the Cambridge International AS & A Level Travel & Tourism Specification. Travel and tourism are one of the largest industries in the world. However, it is susceptible to changing global influences and trends. With many traditional industries in decline, tourism can offer a diverse and sustainable option for growth. Many governments and policymakers develop tourism to improve economic, environmental, and social benefits. It is up to organizations involved with destination development and management to establish clear roles and priorities to sustain the industry’s future. The teaching and learning for Paper 4 will focus on how destinations are developed and managed. There are many objectives of tourism development and management, but the overall aim is to minimize the negative impacts of tourism and maximize the positive effects.

This bundle of PowerPoints focuses on Paper 3 from the Cambridge International AS & A Level Travel & Tourism Specification. The tourism industry has become highly competitive, with new destinations having emerged. Natural disasters, terrorism, and global pandemics have recently significantly impacted the popularity of travel to destinations. Tourists are better informed and more careful when selecting a destination. Destination marketing, therefore, plays an increasingly important role in helping destinations stand out from their competitors to try to attract a broader customer base and to survive in the destination marketplace. The teaching and learning for Paper 3 will focus on destination branding. This strategic process involves a range of stakeholders, including governments, tourism providers, and local communities. A successful destination brand is unique, memorable, and attracts new and repeat visitors.

This bundle of PowerPoints focuses on Paper 2 from the Cambridge International AS & A Level Travel & Tourism Specification. The coursework component allows candidates to develop and demonstrate practical, vocationally relevant skills. It steers the direction of learning to focus on localized examples. Assessing practical and vocationally specific skills contributes to candidates’ lifelong learning to the full benefit of university study and industry work, such as developing critical thinking, independent research, communication, leadership, and time management skills. The coursework enables candidates to understand the context of their learning in the broader world, i.e., it takes their learning beyond the classroom and allows them to be practically engaged using skills and applying knowledge for a specific purpose. Evaluating and assessing the success or failure of the final event provides opportunities for self-reflection and gives a clear understanding of working within the constraints of teams, time frames, and costings.

This bundle of PowerPoints focuses on Paper 1 from the Cambridge International AS & A Level Travel & Tourism Specification. Travel and tourism are changing. The destinations that tourists visit and the places those tourists are from are changing. Tourists’ choices about how to travel, as well as about where to travel and why, are changing. The travel and tourism industry must continually change to provide for its customers’ changing needs while ensuring sustainability in the future. The teaching and learning for Paper 1 will focus on how travel and tourism are changing today and how they can be sustainable in the future.