This 9-10 lesson bundle covers: 1.3.1 Product design 1.3.2 Branding and promotion - double lesson 1.3.3 Pricing strategies - 2-3 lessons 1.3.4 Distribution (free) 1.3.5 Marketing strategy - 3 lessons Filled with real life examples, case studies, questions, concise model answers to improve exam practice and kahoot quizzes to consolidate learning in an engaging way. All you need - open the powerpoint, run through it, and deliver quality lessons whilst saving precious time. Colourful, concise and engaging slides! - all files in zip folder. Please visit mrzeesresources.com and have a browse for the highest quality resources and latest updates. Thank you Note: 1.3 has been uploaded as a bundle with individual lessons and previews too - the purpose of this upload is to bundle it with the rest of theme 1 (due to 20 file restriction)

This free lesson introduces learners to the various distribution channels used by businesses. We start by asking students to think about the products they have bought and how they got there, we then look at the different distribution channels with examples. Online distribution is considered as this is a growing area. Lots of real life and relevant examples and a case study on Unilever and their distribution strategies. Colourful, concise and engaging slides! Please visit mrzeesresources.com and have a browse for the highest quality resources and latest updates. Thank you

This set of resources includes 1x PPT and 3x word files and can be delivered over 2-3 lessons. Learners are introduced to various pricing strategies that are used by businesses with their pros and cons. Statements are shown on screen and students must recall the strategy identified to consolidate knowledge. We then look at what influences the setting of prices before embarking on an engaging group activity where students are given scenarios, in these scenarios they must identify a suitable pricing strategy for the situation. In the next part of the lesson, students have the opportunity to read a case study on the most profitable company, Apple and the launch of one of their new iPhones - a 12 mark question, structure guidance and a model answer is provided for students to look at before peer assessing and making improvements to WWW and EBI. Two links to kahoot quizzes, a homework question and a box plenary to finish with. Colourful, concise and engaging slides! Thank you

An engaging activity to introduce learners to Entrepreneurs - based on the original Guess Who game by Hasbro. The Entrepreneurs can be edited to suit your class. Enjoy!

This set of resources includes 1x PPT and 2x word files and 4 clips, and can be delivered over a double lesson. Learners are introduced to what branding is made up of and looking at the top brands in the world. Plenty of real life examples of strong branding before looking at different types of above and below the line promotion. We then go on to read a case study about a budget hotel chain, a 12 mark question with structure guidance and model answer is provided for students to look at when peer assessing and making improvements to WWW and EBI A link to kahoot quiz and a box plenary to finish with, plus an 8 mark homework with a concise model answer provided to look at the following lesson. Colourful, concise and engaging slides! Thank you

This lesson introduces learners to product design. We start by looking at each area of the design mix, with a number of relevant examples. Some class tasks to jot products down onto a design mix before looking at social trends which could influence the product design process. Students have the opportunity to learn about a construction company that is committed to reducing waste, particularly as construction produces a lot of waste. A 12 mark question, structure guidance and a concise model answer is provided for students to look at before peer assessing and making improvements to WWW and EBI. Colourful, concise and engaging slides! Thank you

This set of resources includes 1x PPT and 2x word files and can be delivered over a double lesson. We start with a recap of PED as knowledge of this needs to be secure before moving onto YED to prevent future confusion. We look what YED measures, the formula and the different types of goods that exist such as inferior and luxury goods. Students have the opportunity to practise plenty of calculations on YED, some of which require percentage change to be calculated before calculating YED. All answers are provided. We then go onto look at factors that affect the income elasticity of a good before reading a case study on Beale’s Bakery which sells a variety of products with different elasticities - a 12 mark question with structure guidance and model answer provided for students to peer assess with. A link to a kahoot quiz and a box plenary to finish with. Colourful, concise and engaging slides! Thank you

This double lesson introduces learners to price elasticity of demand - a tricky concept at first but this resource breaks everything down step by step with plenty of calculation and essay exam practice. We start by looking at the concept of elasticity with an engaging Eastenders starter, we learn the key formulas needed to tackle any PED questions before looking at examples of some inelastic products. Students have the opportunity to calculate PED questions with answers on the board to show how answers are reached. We then go on to look at factors that affect the price elasticity of a product and apply this theory to a Nando’s 8 mark question - structure guidance and a model answer is provided for students to look at before peer assessing and responding to WWW and EBI. Two links to kahoot quizzes and a box plenary to finish with. Colourful, concise and engaging slides! Thank you

This lesson introduces learners to the interaction of supply and demand and consolidated on the previous lessons of supply and demand. We start by looking at how to construct a fully labelled diagram - animated so students can see how to draw it in their exam. We look at a few different examples where the supply and demand shifts to a new market equilibrium. A selection of short activities to consolidate the knowledge Colourful, concise and engaging slides! Thank you

This double lesson introduces learners to supply and the factors which influence it. We start by looking at why suppliers supply, once students grasp it is for the incentive of profit we look at examples which can affect supply. We then go on to illustrate these impacts on diagrams with shifts in the supply curve - all broken down so students can grasp it quickly. We then have two four mark questions, both with concise case studies on a car manufacturer and the supply of houses, guidance on the assessment objectives required and concise model answers for students to look at when peer assessing. Two links to kahoot quizzes and a box plenary to finish with. Colourful, concise and engaging slides! Thank you

This set of resources includes 1x PPT, 1x set of group task cards and 1x word case study, this can be delivered over two lessons. Learners are introduced to demand and the various factors influencing demand. We look at movements in the demand curve through price first before going through each factor with relevant examples such as using Messi and Ronaldo adverts to highlight the impact on demand for football boots. We also look at how this can be shown on diagramatically on demand curves. We then go on to ‘Walkthrough Westfield’ which is a group activity, students are given a set of factors which affect demand, and then through our virtual walkthrough we stop at different shops, students have the opportunity to dicuss and rank the factors for that particular shop (encouraging application and evaluation). Students then read a concise case study and answer an 8 mark question, structure guidance and model answer provided for peer assessments. Two links to kahoot quizzes and a box plenary to finish with. Colourful, concise and engaging slides! Thank you

This lesson introduces learners to market positioning, we start by looking at positioning and differenation is before looking at market maps. Students have the opportunity to become familiar with market maps with a set of structured activities to design their own, examples of different axes are given with ideas for markets to use. We move on to read a concise case study on a hotel chain that is quite different from normal hotel chains, a 4 and 12 mark question, both with structure guidance and model answers for students to use when self or peer assessing, marking grid for the 12 marker included. We finish off with a research task on the rebranding of Emirates airline. Colourful, concise and engaging slides! Thank you

This set of resources includes 1x PPT, 3x word files and an audio clip. Learners build on their knowledge from market and product orientation and are introduced to market research, the use of ICT to support research and market segmentation. We start by looking at the different types of research with their pros and cons before looking at a case study on a how a hotel can use market research - 4 mark question with guidance and model answer provided. We then go on to look at how quantitative research can be used by online retailers - a 12 mark question, with structure guidance and concise model answer provided for students to peer assess. A link to a kahoot to consolidate learning. In the second lesson, students have the opportunity to see different market segments, a group task to target a product at a particular market segment before completing a 4 mark question, again model answer provided to help develop exam technique. A box plenary to end with. Colourful, concise and engaging slides! Thank you

This free lesson introduces learners to product and market orientation, we start with looking at the difference between the two, and the growth of the market orientation. A concise case study on ZARA to highlight market orientation before looking at the pros and cons. We then watch a clip of Levi Roota on Dragon’s Den, demonstrating his Reggae Reggae Sauce to the world with success. A case study on this as well as a 10 mark question with structure guidance, a concise model answer is provided for students before peer assessing and making improvements. Colourful, concise and engaging slides! Thank you - Please leave a review if you are happy with the download

This lesson is the second part of ‘The market’ and learners first consolidate knowledge from last lesson on market size and share through a group activity, students are in pairs representing a businesss within a market and must calculate their own market shares as well as the whole market. We then go on to looking at mass and niche markets, with real life examples that students are familiar with. Students have the opportunity to apply this knowledge to a case study on a high end luxury manufacturer - an 8 mark question with structure guidance and a concise model answer for students to look at before peer assessing with marking grids. We look at risk vs uncertainty before finishing with a box plenary. Colourful, concise and engaging slides! Thank you

This lesson is the first part of ‘The market’ and learners are introduces to what a market actually is, market leaders such as Walkers and Nescafe are discussed. We start by looking at market size and growth before reading a concise case study on which market a mobile phone app should be created for. An activity where students consider the importance of market size over market growth. We then go onto looking at how markets have become dynamic along with online retailing. As it is the first lesson of theme 1, students are gently introduced to the assessment objectives with a basic question requiring all 4 assessment objectives - a model answer is provided to help students understand the AOs. We finish with a box plenary and homework task. Colourful, concise and engaging slides! Thank you