This lesson introduces learners to competition, competitive advantage and what makes a market competitive. We go through each way a business can gain advantage, then we contextualise each of these ways. Real examples of how businesses compete with each other, rather than competing on price. SWOT analysis task included where students use one of the businesses given and look at their strengths, weaknesses, opportunities and threats. Two 3 mark questions with model answers to build exam technique. Colourful, concise and engaging slides! Thank you

This lesson introduces learners to different target markets by playing songs and asking who they are targeted to, followed by asking who specific products are aimed at (see in preview) engaging examples of different segments shown with benefits. Two 3 mark questions with an answer to self assess. Whole class, group and individual activity on creating market maps for different industries. Colourful, concise and engaging slides! Thank you

This lesson introduces students to what market research is and how vital it is to businesses. The different types of research are looked at with their pros and cons. Examples of quantitative and qualitative research is looked at. A 3 mark question with a model answer to self assess. Finally a task to create a questionnaire. Colourful, concise and engaging slides! Thank you

This free lesson introduced students to the four main customer needs of price, quality, choice and convenience. Activities for students to think about their own experiences of shopping and how well the needs were met. Some exam tips on how to add context to their answers. A 6 mark question where students can choose a business and try to contextualise using the tips given. A 12 mark question on Ringo with some guidance and indicative content. Colourful, concise and engaging slides! Thank you - Please leave a review if you are happy with the download :)

This double lesson aims to enthuse learners on entrepreneurship through talking about well known entrepreneurs such as Bill Gates, Richard Branson, Steve Jobs and more. A task to create a fact file on an entrepreneur, a 6 mark discuss question to have a go at early on in the course, and finally a creative activity to design and add value to a t-shirt Colourful, concise and engaging slides! Thank you

This lesson introduces learners to the importance of taking calculated risks for a reward. Example or weighing the upsides vs downsides before coming to a decision to take a risk. An activity which gets students to think about situations in their own life for example, revising vs going out to see friends - students then weigh up the pros and cons (analysis) and finally make a judgement with a depends (evaluation) on whether the risk is worth it. Sometimes risk leads to failure, (not part of the spec but is good for students to know) and in business we must learn to bounce back from failure, so some anecdotes to help understand this. Colourful, concise and engaging slides! Thank you

This lesson introduces learners to the fast changing, innovative and dynamic nature of business. Excellent real life examples to put the topic into context. A reading task and a group activity for students to design a social media app, then present back to the class. A 12 mark question with guidance on how to structure it, ensuring exam skills are built from the very beginning of the course. Colourful, concise and engaging slides! Thank you

This double lesson introduces learners to what motivation is, students reflect on what motivates them. Financial and non financial methods are discussed. Two case studies, two 9 mark questions, one with guidance to help write a model answer. I have included Maslow’s hierarchy of needs although they do not need to know this for this particular course, however it helps with understanding motivation and extend their knowledge on the topic. Colourful, concise and engaging slides! Thank you

This lesson introduces learners to different types of training such as external formal training and informal on the job training, pros and cons of both discussed and two 3 mark questions with model answers for self or peer assessment. Formula for retention rate and performance management is covered here too. Colourful, concise and engaging slides! Thank you

This lesson introduces learners to the stages in the recruitment process, a 3 mark question with a model answer to self assess. An activity to create a job description and person specification. Excellent videos of Lord Sugar asking interview questions which can be asked to the class and then paused to get feedback, then hear answers from Lord Sugar. A 6 mark Discuss question with model answer to help students self assess. In the lesson, students get to carry out a practical interview, students are given roles of interviewer, interviewee and scribe. Interviewer is given sheets to help guide with questions to ask, the interviewees are given different roles for which they are applying to such as an Apple Genius working at Apple. Colourful, concise and engaging slides! Thank you

This double lesson introduces learners to the different organisational structures. Real life examples, a group task to assemble an organisational structure to consolidate key terms such as span of control, chain of command. We then look at pros of cons of the different types of structures including centralisation and decentralisation. We look at how communication is impacted through the different types of structures. Some 3 and 6 mark questions with model answers to build exam skills. Colourful, concise and engaging slides! Thank you

This lesson introduces learners to interpreting graphs and coming to conclusions from interpreting. Infographics and other graphs included to show various types of interpretations that might be needed. A 6 mark analyse context question with a model answer for students to peer assess. Colourful, concise and engaging slides! Thank you

This lesson introduces learners to average rate of return. Example of calculation broken down so that it is very easy for students to see the logic behind calculations and for the teacher to explain. Calculation practice with answers to self or peer assess. Colourful, concise and engaging slides! Thank you - Please leave a review if you are happy with the download :)

This three lesson bundle introduces learners to gross and net profit, gross and net profit margin and average rate of return. All three topics are broken down so that it is very easy for students to see the logic behind calculations and for the teacher to explain. An activity to draw up the income statement for Ian Beale’s fish and chip shop with answers to go through. Lots of calculation practice for all three topic areas with answers to self or peer assess. Colourful, concise and engaging slides! Thank you

A free full paper to assess your students - useful if you have used the sample assessments and past papers already. Please subscribe or mrzeesresources for updates on new and upcoming resources for business & economics (free and premium). Thank you - Please leave a review if you are happy with the download :)