Pearson Edexcel A Level International Business (133) 5 Distribution This lesson covers: a) Distribution channels: • four stage: producer to wholesaler to retailer to consumer • three stage: producer to retailer to consumer • two stage: producer to consumer. b) Changes in distribution methods. This lesson is written by Sarah Hilton for Revisionstation

New Pearson Edexcel A Level International Business (134) 1 Approaches to staffing This lesson covers: a) Staff as an asset; staff as a cost. b) Flexible workforce: • multi-skilling • part-time and temporary • zero-hour contracts • flexible hours and home working • outsourcing. c) Distinction between dismissal and redundancy. d) Employer/employee relationships • individual approach • collective bargaining. This lesson was written by Sarah Hilton for Revisionstation

New Pearson Edexcel A Level International Business (134) 4 Motivation This lesson covers: a) The importance of employee motivation to a business b) Motivation theories: • Taylor (scientific management) • Mayo (human relations theory) • Maslow (hierarchy of needs) • Herzberg (two-factor theory). c) Financial methods to improve employee performance: • piecework • commission • bonus • profit share • performance-related pay. d) Non-financial methods to improve employee performance: • delegation • consultation • empowerment • team working • flexible working • job enrichment • job rotation • job enlargement. This lesson is written by Sarah Hilton for Revisionstation

NEW Pearson Edexcel International A Level Business (132) 4 PED Price Elasticity of Demand Complete teaching resources for a whole lesson including a PowerPoint and worksheet Written by Sarah Hilton for Revisionstation a) Calculation of price elasticity of demand. b) Interpretation of numerical values of price elasticity of demand. c) The factors influencing price elasticity of demand. d) The significance of price elasticity of demand to businesses in terms of implications for pricing. e) Calculation and interpretation of the relationship between price elasticity of demand and total revenue.

NEW Pearson Edexcel A Level International Business (133) 1 Marketing objectives a) Marketing objectives • increase market share • increase revenue • building a brand. b) The product life cycle and extension strategies. c) The Boston Matrix and the product portfolio. d) The concept of ‘marketing mix’. e) Marketing strategies appropriate for different types of market: • mass markets • niche markets • business to business (B2B) • business to consumer (B2C). f) Consumer behaviour – how businesses develop customer loyalty.

NEW Pearson Edexcel International A Level Business (135) 1 Role of an entrepreneur Complete teaching resources for a whole lesson including a PowerPoint and worksheet Written by Sarah Hilton for Revisionstation a) Creating and setting up a business. b) Running and expanding/developing a business. c) Innovation within a business (intrapreneurship). d) Barriers to entrepreneurship. e) Anticipating risk and uncertainty in the business environment.

Complete teaching resources for a whole lesson including a PowerPoint and worksheet Written by Sarah Hilton for Revisionstation NEW Pearson Edexcel International A Level Business (135) 3 Business Objectives a) Survival. b) Profit maximisation. c) Other objectives: • sales maximisation • market share • cost efficiency • employee welfare • customer satisfaction • social objectives.

NEW Pearson Edexcel International A Level Business 131 2 Market Research Complete teaching resources for a whole lesson includes PowerPoint and worksheet a) Primary and secondary market research data (quantitative and qualitative) used to: • identify and anticipate customer needs and wants • quantify likely demand • gain insight into consumer behaviour. b) Methods of primary market research: • surveys/questionnaires • focus groups/consumer panels • face-to-face/telephone interviews • product trials/test marketing. c) Methods of secondary market research: • websites/social media • newspapers/magazines/TV/radio • reports • databases. d) Sampling methods: • random • quota • stratified Written by Sarah Hilton for Revisionstation

Pearson Edexcel International A Level Business 131 1 The Market This lesson covers: a) Mass markets and niche markets: characteristics market size and market share brands b) Dynamic markets: online retailing how markets change innovation and market growth adapting to change c) How competition affects the market d) The difference between risk and uncertainty Complete teaching resources for a whole lesson includes PowerPoint and worksheet Written by Sarah Hilton for Revisionstation

Pearson Edexcel International A Level Business (132) 3 Markets This lesson covers: The interaction of supply and demand The drawing and interpretation of supply and demand diagrams to show the causes and consequences of price changes Written by Sarah Hilton for Revisionstation

Pearson Edexcel International A Level Business (131) 3 Market Positioning Complete teaching resources for a whole lesson including a PowerPoint and worksheet Written by Sarah Hilton for Revisionstation a) Product and market orientation. b) Market mapping. c) Market segmentation. d) Competitive advantage of a product or service. e) The purpose of product differentiation. f) Adding value to products/services.

This lesson includes a PowerPoint and a worksheet which covers: a) Internal and external stakeholders b) Stakeholder objectives c) Stakeholder and shareholder influences: o stakeholder: that the business considers all of its stakeholders in its business decisions/objectives o shareholder: that the business should focus purely on shareholder returns (increasing share price and dividends) in its business decisions/objectives d) The potential for conflict between profit-based (shareholder) and wider objectives (stakeholder) This was written by Sarah Hilton for Revisionstation

a) Ethics of strategic decisions: o trade-offs between profit and ethics b) Pay and rewards c) Corporate Social Responsibility (CSR)

This lesson includes a PowerPoint and a worksheet and covers: a) PESTLE (political, economic, social, technological, legal and environmental) b) The changing competitive environment c) Porter’s Five Forces Written by Sarah Hilton for Revisionstation

This lesson includes a Powerpoint and a worksheet and covers: a) Development of corporate objectives from mission statement/corporate aims b) Critical appraisal of mission statements/corporate aims Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet which covers: a) Reasons for mergers and takeovers b) Distinction between mergers and takeovers c) Horizontal and vertical integration d) Financial risks and rewards e) Problems of rapid growth Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Distinction between inorganic and organic growth b) Methods of growing organically c) Advantages and disadvantages of organic growth Written by Sarah Hilton for Revisionstation

This lesson includes a Powerpoint and a worksheet which covers: a) Small business survival in competitive markets: o product differentiation and USPs o flexibility in responding to customer needs o customer service o e-commerce Written by Sarah Hilton from Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Design mix: function aesthetics cost b) Changes in the elements of the design mix to reflect social trends: concern over resource depletion: designing for waste minimisation, re-use and recycling ethical sourcing Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Quality: o control o assurance o circles o Total Quality Management (TQM) b) Continuous improvement (Kaizen) c) Competitive advantage from quality management Written by Sarah Hilton for Revisionstation