This is a genuine Revisionstation resource written by Sarah Hilton This is the blue front slide version This is a complete lesson with a teacher PowerPoint and student worksheet This lesson covers: a) The product life cycle b) Extension strategies: product promotion c) Boston Matrix and the product portfolio d) Marketing strategies appropriate for different types of market: mass markets niche markets business to business (B2B) and business to consumer (B2C) marketing e) Consumer behaviour – how businesses develop customer loyalty

This is a genuine Revisionstation resource written by Sarah Hilton This is the blue front slide version This is a complete lesson with a teacher PowerPoint and student worksheet This lesson covers: a) Distribution channels b) Changes in distribution to reflect social trends: online distribution changing from product to service

This is a genuine Revisionstation resource written by Sarah Hilton This is the blue front slide version This is a complete lesson with a teacher PowerPoint and student worksheet This lesson covers: a) Types of pricing strategy: cost plus (calculating mark-up on unit cost) price skimming penetration predatory competitive psychological b) Factors that determine the most appropriate pricing strategy for a particular situation: number of USPs/amount of differentiation price elasticity of demand level of competition in the business environment strength of brand stage in the product life cycle costs and the need to make a profit c) Changes in pricing to reflect social trends: online sales price comparison sites

This is a genuine Revisionstation resource written by Sarah Hilton This is the blue front slide version This is a complete lesson with a teacher PowerPoint and student worksheet This lesson covers: a) Types of promotion b) Types of branding c) The benefits of strong branding: added value ability to charge premium prices reduced price elasticity of demand d) Ways to build a brand unique selling points (USPs)/differentiation advertising sponsorship the use of social media e) Changes in branding and promotion to reflect social trends: viral marketing social media emotional branding

This is a genuine Revisionstation resource written by Sarah Hilton This is the blue front slide version This is a complete lesson with a teacher PowerPoint and student worksheet This lesson covers: a) Design mix: function aesthetics cost b) Changes in the elements of the design mix to reflect social trends: concern over resource depletion: designing for waste minimisation, re-use and recycling ethical sourcing

This is a complete lesson with a teacher PowerPoint with all the answers and a student worksheet to accompany the lesson. This is written by Sarah Hilton for Revisionstation. This lesson covers these topics: a) Calculation of price elasticity of demand b) Interpretation of numerical values of price elasticity of demand c) The factors influencing price elasticity of demand d) The significance of price elasticity of demand to businesses in terms of implications for pricing e) Calculation and interpretation of the relationship between price elasticity of demand and total revenue

This complete lesson includes a worksheet and a PowerPoint and is written by Sarah Hilton for Revisionstation and includes the following topics: a) Mass markets and niche markets: characteristics market size and market share brands b) Dynamic markets: online retailing how markets change innovation and market growth adapting to change c) How competition affects the market d) The difference between risk and uncertainty

This complete lesson includes a worksheet and a PowerPoint which is written by Sarah Hilton for Revisionstation. This lesson includes the following topics: a) Product and market orientation b) Primary and secondary market research data (quantitative and qualitative) used to: identify and anticipate customer needs and wants quantify likely demand gain insight into consumer behaviour c) Limitations of market research, sample size and bias d) Use of ICT to support market research: websites social networking databases e) Market segmentation

Pearson Edexcel International A Level Business YBS11 (434) 3 / 4343 controlling MNCs Complete lesson including a student worksheet and a teacher PowerPoint written by Sarah Hilton for Revisionstation Controlling MNCs - Factors to consider: • power of MNC • political influence • legal control • consumer pressure • pressure groups • social media • self-regulation

Pearson Edexcel International A Level Business YBS11 (434) 2 / 4342 business ethics Complete lesson including a student worksheet anda teacher PowerPoint written by Sarah Hilton for Revisionstation a) Stakeholder conflicts. b) Environmental considerations: emissions and waste disposal sustainability. c) Supply chain considerations: pay and working conditions exploitation of labour and child labour. d) Marketing considerations: misleading product labelling inappropriate marketing activities.

Pearson Edexcel International A Level Business YBS11 (434) 1 / 4341 impact pf MNCs Complete lesson including a student worksheet and a teacher PowerPoint written by Sarah Hilton for Revisionstation This lesson includes: a) Impact of MNCs on the local economy: • local labour, wages, working conditions and job creation • local businesses • the local community and environment b) Impact of MNCs on the national economy: • economic growth • FDI flows • balance of payments • technology and skills transfer • consumers • business culture • tax revenues

Pearson Edexcel International A Level Business YBS11 (433) 3 / 4333 cultural social Complete lesson including a student worksheet and a teacher PowerPoint written by Sarah Hilton for Revisionstation a) Considerations for businesses: • cultural differences • different tastes and preferences • language and unintended meanings • inappropriate branding and promotion.

Pearson Edexcel International A Level Business YBS11 (433) 2 / 4332 niche markets Complete lesson including a student worksheet and a teacher PowerPoint written by Sarah Hilton for Revisionstation This lesson covers: a) Cultural diversity: recognition that groups of people across the globe have different interests and values. b) Features of global niche markets. c) Application and adaptation of the marketing mix (4Ps) to suit global niches.

Pearson Edexcel International A Level Business YBS11 (433) 1 / 4331 marketing Complete lesson including a student worksheet and a teacher PowerPoint written by Sarah Hilton for Revisionstation a) Global marketing strategy and global localisation (glocalisation) b) Different marketing approaches: domestic/ethnocentric mixed/geocentric international/polycentric. c) Application and adaptation of the marketing mix (4Ps) and Ansoff’s Matrix to global markets

Pearson Edexcel International A Level Business YBS11 (432) 4 / 4324 global mergers Complete lesson including a student worksheet and a teacher PowerPoint written by Sarah Hilton for Revisionstation Reasons for global mergers, takeovers and joint ventures a) Spreading risk and economies of scale. b) Entering new markets/trade blocs. c) Acquiring national/international brand names/patents. d) Securing resources/supplies. e) Maintaining/increasing global competitiveness. f) Reducing competition. g) Making use of local knowledge. h) Government or legal requirement. i) Accessing supply chains/distribution networks. j) Sharing costs/risks.

Complete lesson including a student worksheet and a teacher PowerPoint written by Sarah Hilton for Revisionstation Pearson Edexcel International A Level Business YBS11 (432) 3 / 4323 assessment production ASSESSMENT OF A COUNTRY AS A PRODUCTION LOCATION a) Factors to consider: • costs of production • skills and availability of labour force • infrastructure • location in trade bloc • government incentives • ease of doing business • political stability • natural resources • likely return on investment.

Complete lesson including a student worksheet and a teacher PowerPoint written by Sarah Hilton for Revisionstation Pearson Edexcel International A Level Business YBS11 (432) 2 / 4322 assessment market ASSESSMENT OF A COUNTRY AS A MARKET a) Factors to consider: • levels and growth of disposable income • ease of doing business • infrastructure • political stability • exchange rates. b) Application of Porter’s five forces in assessing potential markets.

Complete lesson including a PowerPoint and a worksheet, written by Sarah Hilton for Revisionstation: a) Push factors: • saturated markets • competition. b) Pull factors: • increased sales and profitability • risk spreading and economies of scale. c) Cost competitiveness by off-shoring and outsourcing. d) Extending the product life cycle.

This is a complete lesson written by Sarah Hilton for Revisionstation and is for the unit 4315 Trading Blocs It’s up to date with trading bloc changes since UCMCA and Brexit. It includes a teacher PowerPoint and a student worksheet and is all fully editable. It covers the following topics: a) Expansion of trading blocs: • EU and the single market • ASEAN • NAFTA (USMCA). b) The impact on businesses of trading blocs.

This is a complete lesson for unit 4314 protectionism on the International A level Business syllabus. It includes a PowerPoint and student worksheet and covers the following topics: a) Reasons for protectionism b) Tariffs c) Import quotas d) Other trade barriers: • government legislation • domestic subsidies. e) Impact on businesses of protectionism.