Complete teaching resources for a whole lesson including a PowerPoint and worksheet Written by Sarah Hilton for Revisionstation NEW Pearson Edexcel International A Level Business (135) 3 Business Objectives a) Survival. b) Profit maximisation. c) Other objectives: • sales maximisation • market share • cost efficiency • employee welfare • customer satisfaction • social objectives.

Complete teaching resources for a whole lesson including a PowerPoint and worksheet Written by Sarah Hilton for Revisionstation NEW Pearson Edexcel International A Level Business (135) 2 Entrepreneurial motives & characteristic a) Characteristics and skills required. b) Reasons why people set up businesses: • financial motives: profit maximisation and profit satisficing • non-financial motives: ethical stance, social entrepreneurship, independence and home working.

NEW Pearson Edexcel International A Level Business (135) 1 Role of an entrepreneur Complete teaching resources for a whole lesson including a PowerPoint and worksheet Written by Sarah Hilton for Revisionstation a) Creating and setting up a business. b) Running and expanding/developing a business. c) Innovation within a business (intrapreneurship). d) Barriers to entrepreneurship. e) Anticipating risk and uncertainty in the business environment.

Pearson Edexcel A Level International Business (134) 5 Leadership This lesson covers: a) Leadership: • the distinction between management and leadership. b) Types of leadership style: • autocratic • paternalistic • democratic • laissez-faire. c) The difficulty of moving from entrepreneur to leader. This lesson is written by Sarah Hilton for Revisionstation

New Pearson Edexcel A Level International Business (134) 4 Motivation This lesson covers: a) The importance of employee motivation to a business b) Motivation theories: • Taylor (scientific management) • Mayo (human relations theory) • Maslow (hierarchy of needs) • Herzberg (two-factor theory). c) Financial methods to improve employee performance: • piecework • commission • bonus • profit share • performance-related pay. d) Non-financial methods to improve employee performance: • delegation • consultation • empowerment • team working • flexible working • job enrichment • job rotation • job enlargement. This lesson is written by Sarah Hilton for Revisionstation

Pearson Edexcel A Level International Business (134) 3 Organisational Design This lesson covers: a) Structure: • hierarchy • chain of command • span of control • centralised and decentralised. b) Types of structure: • tall • flat • matrix. c) Impact of different organisational structures on business efficiency and employee motivation. This lesson is written by Sarah Hilton for Revisionstation

Pearson Edexcel A Level International Business (134) 2 Recruitment This lesson covers: a) Recruitment and selection process: • internal versus external recruitment. b) Costs of recruitment, selection and training c) Types of training: • induction • on-the-job • off-the-job. This lesson is written by Sarah Hilton for Revisionstation

New Pearson Edexcel A Level International Business (134) 1 Approaches to staffing This lesson covers: a) Staff as an asset; staff as a cost. b) Flexible workforce: • multi-skilling • part-time and temporary • zero-hour contracts • flexible hours and home working • outsourcing. c) Distinction between dismissal and redundancy. d) Employer/employee relationships • individual approach • collective bargaining. This lesson was written by Sarah Hilton for Revisionstation

Pearson Edexcel A Level International Business (133) 5 Distribution This lesson covers: a) Distribution channels: • four stage: producer to wholesaler to retailer to consumer • three stage: producer to retailer to consumer • two stage: producer to consumer. b) Changes in distribution methods. This lesson is written by Sarah Hilton for Revisionstation

Pearson Edexcel A Level International Business (133) 4 Pricing Strategies This lesson covers: a) Types of pricing strategy: • cost plus (mark-up on unit cost) • price skimming • penetration • predatory • competitive • psychological. b) Factors that determine the most appropriate pricing strategy for a particular situation: • number of USPs/amount of differentiation • price elasticity of demand • level of competition in the business environment • strength of brand • stage in the product life cycle • costs and the need to make a profit. c) Changes in pricing to reflect social trends: • online sales • price comparison sites. This lesson is written by Sarah Hilton for Revisionstation

Pearson Edexcel A Level International Business (133) 3 Promotion and branding This lesson covers: a) Types of promotion. b) Types of branding. c) The benefits of strong branding: • added value • ability to charge premium prices • reduced price elasticity of demand. d) Ways to build a brand: • unique selling points, USPs)/differentiation • advertising • sponsorship • the use of social media. e) Changes in branding and promotion to reflect social trends: • viral marketing • social media • emotional branding. This lesson was written by Sarah Hilton for Revisionstation

Pearson Edexcel A Level International Business (133) 2 Product service design This lesson covers: a) Design mix: • function • aesthetics • cost/economic manufacture. b) Changes in the elements of the design mix to reflect social trends: • concern over resource depletion: designing for waste minimisation, re-use and recycling • ethical sourcing. This lesson was written by Sarah Hilton for Revsionstation

NEW Pearson Edexcel A Level International Business (133) 1 Marketing objectives a) Marketing objectives • increase market share • increase revenue • building a brand. b) The product life cycle and extension strategies. c) The Boston Matrix and the product portfolio. d) The concept of ‘marketing mix’. e) Marketing strategies appropriate for different types of market: • mass markets • niche markets • business to business (B2B) • business to consumer (B2C). f) Consumer behaviour – how businesses develop customer loyalty.

Pearson Edexcel International A Level Business (132) 5 YED Income Elasticity of Demand Complete teaching resources for a whole lesson including a PowerPoint and worksheet Written by Sarah Hilton for Revisionstation a) Calculation of income elasticity of demand. b) Normal and inferior goods. c) Interpretation of numerical values of income elasticity of demand. d) The factors influencing income elasticity of demand. e) The significance of income elasticity of demand to businesses

NEW Pearson Edexcel International A Level Business (132) 4 PED Price Elasticity of Demand Complete teaching resources for a whole lesson including a PowerPoint and worksheet Written by Sarah Hilton for Revisionstation a) Calculation of price elasticity of demand. b) Interpretation of numerical values of price elasticity of demand. c) The factors influencing price elasticity of demand. d) The significance of price elasticity of demand to businesses in terms of implications for pricing. e) Calculation and interpretation of the relationship between price elasticity of demand and total revenue.

Pearson Edexcel International A Level Business (132) 3 Markets This lesson covers: The interaction of supply and demand The drawing and interpretation of supply and demand diagrams to show the causes and consequences of price changes Written by Sarah Hilton for Revisionstation

Pearson Edexcel International A Level Business Complete teaching resources for a whole lesson including a PowerPoint and worksheet Written by Sarah Hilton for Revisionstation a) Factors leading to a change in supply: changes in the costs of production introduction of new technology indirect taxes government subsidies external shocks

Pearson Edexcel International A Level Business Complete teaching resources for a whole lesson including a PowerPoint and worksheet Written by Sarah Hilton for Revisionstation a) Factors leading to a change in demand: changes in the prices of substitutes and complementary goods changes in consumer incomes fashions, tastes and preferences advertising and branding demographics external shocks seasonality

Pearson Edexcel International A Level Business (131) 3 Market Positioning Complete teaching resources for a whole lesson including a PowerPoint and worksheet Written by Sarah Hilton for Revisionstation a) Product and market orientation. b) Market mapping. c) Market segmentation. d) Competitive advantage of a product or service. e) The purpose of product differentiation. f) Adding value to products/services.

NEW Pearson Edexcel International A Level Business 131 2 Market Research Complete teaching resources for a whole lesson includes PowerPoint and worksheet a) Primary and secondary market research data (quantitative and qualitative) used to: • identify and anticipate customer needs and wants • quantify likely demand • gain insight into consumer behaviour. b) Methods of primary market research: • surveys/questionnaires • focus groups/consumer panels • face-to-face/telephone interviews • product trials/test marketing. c) Methods of secondary market research: • websites/social media • newspapers/magazines/TV/radio • reports • databases. d) Sampling methods: • random • quota • stratified Written by Sarah Hilton for Revisionstation