This lesson pack contains detailed information and explanations on:
PowerPoint:
- Identification of main features of a market: size, growth, competitors
- Identification of customer and consumer characteristics, profiles, wants, needs
- The distinction between primary research. Secondary research, and the main features of each
- Usefulness of data collection using primary research methods
- Usefulness of data collected from secondary research sources
- The need and limitations of sampling
- The reliability of the data collected
- Analysis of quantitative and qualitative data
- Interpretation of information presented in tables, charts and graphs
PDF Business coursebook, 3rd edition, Stimpson and Farquharson
Get this resource as part of a bundle and save up to 4%
A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.
Something went wrong, please try again later.
This resource hasn't been reviewed yet
To ensure quality for our reviews, only customers who have purchased this resource can review it
Report this resourceto let us know if it violates our terms and conditions.
Our customer service team will review your report and will be in touch.
£4.00