BTEC Business Level 3 | Unit 2 | The methods of market research and the use

In this resource I have included a Power Point covering the content of BTEC Level 3, Unit 2, The methods of market research the use

The content covered in this resource is as followed:

• what are the reasons for a business to collect data
• what are the benefits of market research
• what is primary research
• the methods of primary research
• the advantages and disadvantages of primary research
• the methods of secondary research
• the advantages and disadvantages of secondary research
• the importance of reliability and validity in data
• quantitative and qualitative data
• limitations of market research
• sample size
• selection and extraction of data