This bundle for BTEC Business Unit 2 ‘Developing a Marketing Campaign’ is the ultimate pack for teachers delivering this course. New for 2021-22 with purposeful, engaging and colourful slides. The highest quality, unrivalled lesson experiences from start to finish.

Filled with a variety of engaging activities designed to stimulate creativity whilst developing the skills needed to achieve top bands in the assessment foci, concise case studies to help prepare students with the changes related to using research. Exemplar responses and regular linking back to the assessment foci included. Please have a look at individual learning aims to see more previews.

Breakdown of lessons by learning aim:

A Introduction to the principles and purposes of marketing that underpin the
creation of a rationale for a marketing campaign - 7 lessons

B Using information to develop the rationale for a marketing campaign - 4 lessons

C Planning and developing a marketing campaign - 12 lessons

All you need - open the powerpoint, run through it, and deliver quality lessons whilst saving precious time.

Thank you

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