This full lesson covers B3 of Unit 17: Digital Marketing. Areas covered include;
- Cost per Mile/1000 (CPM)
- Cost per Click (CPC)
- Cost per Engagement (CPE)
- Cost per View (CPV)
- Fixed Cost
The lesson contains links to external media and several tasks to engage learning.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
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BTEC Level 3 Business Unit 17: Digital Marketing Full Unit
This bundle fully covers Learning Aims A/B/C for Unit 17: Digital Marketing. The bundle contains PowerPoints for each Learning Aim.
BTEC Level 3 Business Unit 17: Digital Marketing Learning Aim B (Full)
This bundle of lessons completely covers Learning Aim B of Unit 17: Digital Marketing, including; B1 - Digital Marketing Objectives B2 - Digital Strategies to Meet Target Objectives B3 - Return on Investment Compensation Models B4 - Benefits and Concerns of Online Advertising The lessons contain several links to external media and tasks to engage learners.
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