This full lesson covers B3 Brand Activation Techniques for BTEC Level 3 eSports Unit 3: Producing an eSports Brand, including;
Styling, presentation, art direction, immersive experiences.
• Product segmentation: by theme, promotion, event and season; across the team and its
online and offline merchandise.
• Approach: themes/stories, co-ordination, colour/style blocks, complementary/
contrasting colours, repetition, mirror imaging and triangular formulation, focal points,
branding/signage, mass display, micro-merchandising, demonstrations, fresh and relevant
products and applications.
• Imaging and online content: photography, lighting, text, image manipulation
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
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BTEC Level 3 eSports Unit 7: Producing an eSports Brand Learning Aim B (Full)
This bundle fully covers Learnign Aim B of Unit 7: Producing an eSports Brand.
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BTEC Level 3 eSports Unit 7: Producing an eSports Brand Full Unit
This bundle of resources fully covers Unit 7: Producing an eSports Brand for the BTEC Level 3 Extended Diploma in eSports. The pack also includes assignment briefs to assess the unit.
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