This full lesson covers the following topic areas;
B3 Content planning and publishing
Planning posts and other content to be published on social media websites, including:
- identifying a target audience, e.g.
- age
- gender
- interest
- income
- linking type of content to target audience to ensure it is engaging
- researching keywords (e.g. Google Adwords) and creating keyword strategies to help users identify content
- researching the best time to publish content and creating a publishing schedule (type of content, frequency, day and time).
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