Business Lesson Activity - Needs vs Wants Pitch-it

This resource introduces the concept of needs vs wants by students sorting the importance of items via a set of cards. Students will then think about how organisations differentiate their goods or services and create a 'pitch' for it e.g. one electricity business pitching against another - how can the business encourage customers?

This activity (and set of cards) can also be used to discuss private sector vs public sector and the concept of opportunity cost (what items would they give up?).

The activity can be used across a range of levels - KS3, GCSE or A-level. Clearly, the depth of discussion will differ.