CCEA AS business studies central purpose of business activity revision notes

This is a set of revision notes covering the ccea AS business studies topic of central purpose of business activity. It includes subtopics such as adding value, difference between added value and profit, profit, reasons for adding value, methods of adding value, competitive advantage, cost advantage, economies of scale, economies of experience, superior technologies, differentiation advantage, unique selling point, strong brand, sustainable competitive advantage, competitiveness and improving competitiveness. These notes include definitions, examples and positives and negatives. I used these revision notes when revising for my own AS exams, in which I received an A in business studies, the highest grade attainable at AS. This is an excellent resource for students to use for personal study or for teachers to use in the classroom.