This is a complete resource pack for BTEC Business Level 3. Unit 2 Developing a Marketing Campaign.
This consists of:
- Resources on the role of marketing
- Resources on Marketing Aims & Objectives
- The process of Developing a Marketing Campaign
- Market research support
- Powerpoints supporting key marketing concepts to understand for the exam
- Planning & developing a campaign
- Powerpoints highlighting the structure necessary to score well for Task 1 & Task 2 in the exam.
- Exemplar activities written by student and powerpoint exemplar for the ICE CREAM SAM concept.
- Examiner Feedback on each assessment criteria powerpoint.
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