Developing and Pricing Products Test Bank

Developing and Pricing Products Test Bank

This test bank contains around 142 questions such as Multiple-Choice Questions, Scenario Questions and Art Questions.

Test Bank Developing and Pricing Products will help you to assess following learning objectives of students:

1. Explain the definition of a product as a value package and how to classify goods and services.

2. Describe the new product development process.

3. Describe the stages of the product life cycle (PLC) and methods for extending a product’s life.

4. Identify the various pricing objectives that govern pricing decisions, and describe the price-setting tools used in making these decisions.

5. Discuss pricing strategies that can be used for different competitive situations and identify the pricing tactics that can be used for setting prices.

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