A series of 14 cases studies for Edexcel A Level Business studies covering 1.3.3 Pricing strategies, including:
a) Types of pricing strategy:
o cost plus (calculating mark-up on unit cost)
o price skimming
o penetration
o predatory
o competitive
o psychological
b) Factors that determine the most appropriate pricing strategy for a particular situation:
o number of USPs/amount of differentiation
o price elasticity of demand
o level of competition in the business environment
o strength of brand
o stage in the product life cycle
o costs and the need to make a profit
c) Changes in pricing to reflect social trends:
o online sales
o price comparison site
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Edexcel A Level Business Studies Theme 1: Marketing and people
A set of 147 case studies for Edexcel A Level Business Studies Theme 1: Marketing and people Due to bundle size restrictions, the bundle excludes 1.2.3, 1.2.4 and 1.2.5 but if the bundle is purchased, and you email proof of this (the TES resource receipt email) to mrsstrickey@gmail.com, I will be happy to email the missing case studies to you. Each case study relates to a relevant business, contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.
£75.00
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Edexcel A Level Business Marketing mix and strategy bundle
All 42 case studies for 1.3 Marketing mix and strategy: 1.3.1 Product/service design 1.3.2 Branding and promotion 1.3.3 Pricing strategies 1.3.4 Distribution 1.3.5 Marketing strategy
£20.00
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