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A set of 8 case studies for Edexcel A Level Business Studies 1.5.3 Business Objectives, including:
a) Survival
b) Profit maximisation
c) Other objectives:
o sales maximisation
o market share
o cost efficiency
o employee welfare
o customer satisfaction
o social objectives

Each case study contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.

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