A complete introduction to Audience for the new Eduqas WJEC spec. Students can use this a reference ‘bible’ to return to each time they decode a text, whatever media form it is.
Detailed information for students on the key analytical areas of:
- Understanding audiences
- Audience categories
- Targeting & addressing audiences
- Construction of audiences
- Audience positioning
- Audience responses
- Interactive audiences
Special attention given to three key areas: Gender, Ethnicity, and Issues & Events.
Also includes an overview of key theorists:
- Psychographic - Young & Rubicam
- Reception theory - Stuart Hall
- Hypodermic syringe model - Albert Bandura
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£3.00