Full lesson focusing on an integrated marketing mix
with an Introduction of analysis of beer industry to start the conversation before moving onto looking at different types of Beer (normally I bring in props) and Beer market data with different usage habits...
then a decision making activity on designing a beer for a target market which is quite good as it shows what Carlsberg actually did (which is normally very different to what the students normally come up with).
with an Introduction of analysis of beer industry to start the conversation before moving onto looking at different types of Beer (normally I bring in props) and Beer market data with different usage habits...
then a decision making activity on designing a beer for a target market which is quite good as it shows what Carlsberg actually did (which is normally very different to what the students normally come up with).
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£7.00