Marketing Mix 4P's Activity with Video

The foundations of the Marketing Mix are based on the 4P’s, which are Product, Price, Place and Promotion. It is a marketing tool which is used in business to support the business to achieve their marketing objectives and engage their target market when they launch a product through meeting their wants and needs.

This activity is supported by a video and provides students with a couple of tasks and an extension task around the 4P’s.