docx, 51.59 KB
docx, 51.59 KB
Introduction -
Creating a Product Prototype and Marketing it successfully.
This project is a hands-on project where you can practice innovation and creativity, creating a prototype can also be one of the most fun and rewarding steps you'll practice.

What it’s a about –
No it’s not going to be cake walk. New Product Development is just not having a great idea, it’s about practicing all you learnt, know and can apply about Market and Marketing.
You will practice all the steps of product development from Idea Generation & Idea Screening, SWOT, Segmentation, Concept Development & Testing, Selecting and marketing of product - Price, Promotion, Place, Product Development - Designing of product, label, tagline and finally LAUNCH OF PRODUCT.
Creative Commons "Sharealike"

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