Marketing-research starter

I dragged this old starter out of the resource bank today and rewrote it for www.rapidrevision.co.uk (teachers tips). It was so successful I have been able to use it with all classes from year 10-13, so I thought I would share it with you all. Please allow at least 10 minutes. It is the good old Pepsi challenge. I bought a load of cups and a cheap bottle of cola and a main brand. Before student arrived I printed off two of the slides and put them on the board and pored the cola (into cups!) by another label saying brand A and B. Students had to wait outside and I used a male and female volunteer to help me with the secret task. The waiting added to the activity! When we were ready the girl volunteer took the girls to table A and they tried product A. They had to write down their scores on the board and their feelings onto the post it. The boys did the same with B then they swapped. The discussion was amazing. Kids understood that they needed to divide the data by the amount of girls, analysis, samples, quantitative data. They even were able to guess the lesson objective. With year 13 the activity kept us going for half of the lesson as we used it as a building block. Could be tried with anything even nacho’s. By the way – boys prefer cola drinks and prefer the number 1 brand! Feedback please!