Pearson Edexcel A Level International Business (133) 3 Promotion and branding
This lesson covers:
a) Types of promotion.
b) Types of branding.
c) The benefits of strong branding:
• added value
• ability to charge premium prices
• reduced price elasticity of demand.
d) Ways to build a brand:
• unique selling points, USPs)/differentiation
• advertising
• sponsorship
• the use of social media.
e) Changes in branding and promotion to reflect social trends:
• viral marketing
• social media
• emotional branding.
This lesson was written by Sarah Hilton for Revisionstation
Something went wrong, please try again later.
This resource hasn't been reviewed yet
To ensure quality for our reviews, only customers who have purchased this resource can review it
Report this resourceto let us know if it violates our terms and conditions.
Our customer service team will review your report and will be in touch.
£3.00