Complete lesson including a student worksheet and a teacher PowerPoint written by Sarah Hilton for Revisionstation
Pearson Edexcel International A Level Business YBS11 (432) 2 / 4322 assessment market
ASSESSMENT OF A COUNTRY AS A MARKET
a) Factors to consider:
• levels and growth of disposable income
• ease of doing business
• infrastructure
• political stability
• exchange rates.
b) Application of Porter’s five forces in assessing potential markets.
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